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Clients shouldn’t have to wait months to see returns from an agency engagement.
We often deliver incremental revenue in the first 30 days. And we don’t sacrifice future success to do it either.
We call it Two-Track Planning.
You’ll find this works in most situations:
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When you represent real news, the hard part is keeping up. Everyone is writing about The AliveCor Mobile Heart Monitor, because the recently FDA-approved mobile health marvel represents a revolution in healthcare. DIGO is the brand and business building partner for AliveCor, doing everything from branding and design, to marketing strategy, advertising to professionals and the public, public relations and social, while Proove does the media and optimizations. (more…)
Our client AliveCor recently received FDA approval and a medical grade mobile ECG device, revolutionizing the mHealth industry. The device snaps on the your iPhone 4/4S, and with the quick download of a free app and setting up a free account, medical professionals can now take ECGs anywhere, anytime.
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Happy short week! Enjoy this week’s social updates!
1. Leaked: Myspace Master Plan to Relaunch as a Spotify Killer
2. Facebook Social Jobs
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Here’s your weekly dose of social–enjoy!
1. Facebook gifts are back, but this time they are not virtual.
2. In response to comments on her recent weight gain, Lady Gaga starts a body revolution with her little monsters.
3. Facebook introduces ads re-targeting.
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All of us. We are taught what it should be, but we’re not taught what to do about it.
Jason Fried, founder of 37 Signals, the little firm behind revolutionary products like Ruby on Rails open source programming language and BaseCamp, writes in his wonderful book REWORK, “Start making something.”
He quotes director Stanley Kubrick’s advice to aspiring filmmakers:
“Get hold of a camera and some film and make a movie of any kind at all.”
Kubrick knew that when you’re new at something you need to start creating. The most important thing is to begin. So get a camera, hit Record, and start shooting.
To us, direct marketing is the design discipline that is obsessed with stimulating action. Our on-site direct experience goes back decades and includes some of the most successful campaigns in recent direct marketing history.
Two forces drive the marketing successes of the future: the data/technology revolution and the need for brands to serve as the guideposts of meaning in an increasingly complex and segmented world. We stay at the forefront of these trends by serving clients who have the need and the vision to innovate and lead. Our founder is a direct marketer, and the disciplines of direct marketing infuse everything we do. We live and die by results.
We succeed when we deliver results for our clients. With this approach, we believe that every employee at DIGO is part of the direct marketing team, as is every client.
DIGO’s direct services include:
At DIGO, we’re often asked how we approach our e-mail and other direct response testing. Do we have a list of variables and guidelines?
The answer is, at DIGO we don’t so much have a list as a testing philosophy. Of course we read Direct Marketing News, belong to the associations, read their websites, attend webinars, get newsletters, judge and attend award shows, and generally do all we can to get into the stream of information that professionals in the industry ought to digest. (more…)
The first “killer app” of the Internet is fast becoming the most important. Lowly E-mail!
Back in 1999, when Seth Godin wrote the groundbreaking book Permission Marketing, he predicted that an increasing percentage of marketing messages would be, “anticipated, personal and relevant.”
It was a radical idea at the time. E-commerce marketers with their frictionless webs were doing just fine, thank you. But today, the battle is on for the inbox. (more…)
By Jeff Pundyk
We’ve heard a lot of discussion about how marketers are losing control of their medium and their message as digital channels and user-generated content compete for consumers’ attention.
And, indeed, more consumers fast-forward through commercials and are finding their video on the Internet; traditional media properties are losing ground to blogs and social networking sites as the primary source of information, and, of course, consumers are completely absorbed by their smart phones. (more…)
Jeff, a pioneer of the digital media revolution, leads DIGO’s content and digital strategy practice. (more…)
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