
If you read what people are writing about display advertising, you will be tempted to think that the answer is, “Hardly anyone.”
It’s not that people – consumers, users, surfers, people – hate banner ads. It’s the people who make them and use them that hate them.
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Tags: advertising, banner ads, branding, mark dimassimo

Here are your social media updates for the week:
1. Facebook launches a new page to help raise awareness during Bullying Prevention Month
2. Taylor Swift Chooses Army of Online Fans to Follow Her in Person Today
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Tags: change, facebook, mark dimassimo, pinterest, social media

Production teams have been working overtime in and around “DIGO West” where job one is DIGO’s first campaign for the nation’s number one respiratory hospital, National Jewish Health, an organization with a well deserved global reputation, (more…)
Tags: change, digobrands, National Jewish Health
The Wall Street Journal / Blogs
By Kelly Spors
If you launch a public-awareness campaign about an important environmental cause – and then generate $6 million in sales from it — are you a greedy entrepreneur or a selfless environmentalist? Or both of the above?
That’s the question Mark DiMassimo and Eric Yaverbaum are asking.

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Tags: change, DIGO, eric yaverbaum, green, mark dimassimo