John Nosta, Forbes
If 2013 is the year of digital health, then the new AliveCor smart phone ECG is the product of the year.
I’ve had mine for just a few days and find it a significant tool for a host of clinical applications–for just about anyone. Granted, there are FDA restrictions for now, I still believe that digital health has taken a bold step forward and landed in the arena of clinical medicine. Digital health is now moving away from “digital fitness” and taking a foot hold in practice. The applications are vast and significant.
When you represent real news, the hard part is keeping up. Everyone is writing about The AliveCor Mobile Heart Monitor, because the recently FDA-approved mobile health marvel represents a revolution in healthcare. DIGO is the brand and business building partner for AliveCor, doing everything from branding and design, to marketing strategy, advertising to professionals and the public, public relations and social, while Proove does the media and optimizations. (more…)
Here is this week’s social update:
1. Social Network Storylane Allows You to Really Share Your Life Story
2. Redbull Space Jump Breaks YouTube Record
If you ever doubt the power of what we brand builders do, pause briefly to consider the Marlboro Cowboy.
This image helped to addict millions. This after it transformed a minor women’s cigarette brand into a legendary masculine number one brand smoked by men and women alike.
Consider what that word “Cowboy” means to the American psyche, and indeed to the world. This is branding and image-making par excellence. (more…)