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ExpoNation asked us to boost the number of registrations for this year’s Digital Signage Expo in Las Vegas. So far, we’ve increased registrations and revenue to a record high, and the registrations are still coming in – so this will be the most successful event in DSE’s ten-year history. The campaign went beyond the immediate benefit of seeing new technology firsthand, although we certainly touted that, too. (more…)
With the stage now set to reduce the restrictions on how privately traded securities can be marketed, there’s a very real concern that unsophisticated investors can be mislead by advertising for risky or even fraudulent investments.
Concerned opponents of the change conjure up images of billboards, TV ads and telemarketing calls touting high-risk investment opportunities to the unsuspecting masses. Yes, dishonest and unethical marketing happens, and sometimes it even works. Neither is unique to financial services. (more…)
Are you a student of advertising? Do you absolutely love it? Are you soaking up all the cases, reading all the sites? Are you doing this so much that you leave little time and focus for your own work? This is a challenge many of us face – how to make time to keep up with all the incredible content that can help us do our jobs better, while making the time to focus on doing our jobs, on creating our work. (more…)
FAQs:
Was it really like that?
Hundreds of hours were edited down to 40 minutes. It’s hard to appreciate just how little time that is until you see how much of what you remember is left out. (more…)
My first day working in an ad agency. Assistant Account Executive. BBDO Direct. 1986.
I hadn’t studied advertising. I was in love with ideas, and that was my window in to brands. All my searching, comparing and contrasting – without any plan at all – led to the day I started my advertising career, and from the first I was full of opinions, convictions, relevant knowledge and confidence. (more…)
Intel founder, tech genius and billionaire Andy Grove titled his book, Only the Paranoid Survive.
Since we can’t see everything, the truth is that we make decisions based on our biases. Most of us don’t question our biases, they are just “the way we are.”
Grove developed a set of biases that propelled him to the top of the digital world. Where did he get them? Nazi Germany (more…)
If you understand the value of the content you create to your audience, then you’ll have a much better idea of what’s worth doing and how to do it.
Let’s start with the current norm. Those of us who are doing this because we think thought leadership or content management is a good thing to be doing. We think we’re helping people make a product decision. Or we think we’re simply building the reputation of our company. And perhaps we also think we’re creating inexpensive ways to expand the potential for prospective customers to engage with us, and then perhaps be converted to customers down the line. Maybe we also think we’re arming our brand advocates with information and data they can use to advocate for us with others (more…)
Why do some people almost always get better advertising?
In a word, it’s the BRIEF.
“Now hold on,” you may be thinking, “I’ve heard this before.” But stick with me, and I’ll share some hard-earned knowledge that changed my creative output and, yes, my life. Seriously. (more…)
Many people made small fortunes in the direct-to-consumer computer boom of the nineties and early 21′s century. Unfortunately for many of those people, the small fortunes were made out of much larger fortunes. (more…)
Nothing speeds things up by solving multiple problems at once like a BIG idea. Here’s how to get more of them.
BIG ideas are different. They don’t so much defy logic, as go beyond it. They challenge the illusion of costless compromise. If you are competing with, or trying to reinvigorate a large organization, you need to be able to green light the big idea.
So, what is a big idea? What does it look like before it becomes a big idea? How can you recognize an opportunity (more…)
This week’s topic: A Grab Bag of Good Stuff
Here at DIGO, we have a secret.
Some of us were working on interaction design before there was an Internet.
Some of us cut our teeth designing interactive programs — such as Ford’s first (more…)
This week’s topic: Brand Driven Growth
We are looking to extend our network of Flash Developers, Web Designers and Web Developers to help us make the Internet a better, more beautiful place.
We’ve got a lot of work to do and need an army of creative contractors to help us out. Join our network of interactive talent.
Flash Developers
Web Designers
Web Developers
Send resumes, urls, apps or any other way we can get a feel for your work to careers@digobrands.com
LoHud.com
August, 22nd 2010
In the spring, Mark DiMassimo, CEO and chief creative officer of DIGO, and Eric Yaverbaum, president of Ericho Communications residents of Rye and Larchmont respectively — founded Offlining Inc., a campaign that calls on dads to forego their wireless devices (more…)
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