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Spots for Tradestation and Forex.com made Futures Magazine’s list of the very best of television advertising targeting traders and brokerage customers. Being included on a list along with such huge-budget classics as The E-Trade Baby and other eight-figure advertisers is a proud achievement that we’re delighted to be able to share with these extraordinary clients. (more…)
(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component. (more…)
http://vimeo.com/41731529
(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component. (more…)
Growth Key: The category of online trading has no shortage of flash and swagger. But in the end, the proof is in the platform. This campaign has some fun with the category cliches and then draws the audience to the TradeStation Tour where they get a fuller understanding of why this platform is the most robust in the category.
http://vimeo.com/41731529
There are so many excuses. So many shades of red and yellow light. You need to see these for what they are, or you’re going to take “Wait” for an answer.
We never get all the facts. Speed chess masters. Champion poker players. Genius stock traders. Anyone who runs a business, a marketing campaign or a brand – they all have one thing in common. They make better decisions with nothing like all the facts.
In other words, they gaze into the same cloudy ambiguity that everyone else sees, and they choose a better path. (more…)
Growth Key: RISK IS GOOD.
Grew sales among the most lucrative target, very active traders, by over 30%. Utilized unpaid media to get maximum exposure vs. spend.
Growth Key: LIFESTYLE SELLS, EVEN B2B MARKETPLACES.
Moved Island from distant #2 to #1 ECN in less than a year, then took over former market leader and did it again!
Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)
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