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A Day in the Life of an Assistant Brand Manager

At DiMassimo Goldstein, every member of our team plays an important role in bringing our clients’ ideas to life and helping them inspire action.

“A Day in the Life” is a new blog series that shines a light on the many faces behind our agency and the different roles that we each play, showcasing the creativity in every corner of our office.

This week’s post provides a glimpse into the daily routine of an Assistant Brand Manager at DiMassimo Goldstein. Matt Zani brings unrivaled enthusiasm and energy to every account he works on, including TradeStation, Sallie Mae, National Jewish Health, and Starr Companies. To learn more about a day in Matt’s life, read his story below.

Having spent exactly a year at DiGo, the five images below accurately represent my every day at the leading Inspiring Action and Behavior Change Agency.

Stepping into this beautiful world isn’t bad every day. The agency aesthetically reflects its inner soul which can be seen clearly through the walls teeming with award-winning work. A glance at the décor and a cup of coffee from the DiGo kitchen is all I need to get my day going.

DiGo breathes strategy. The agency’s process and work are strategically infused, bringing insights and measurements into creative work that allow it to work harder.

Don’t even get me started about the eats. I don’t know what I like more: Salad Wednesday, Bagel Friday, Friday happy hours or Mimosa Mornings?! Not to mention, we have some of the best snack-sharing in the ad agency game. A bowl of Cocoa Puffs is never more than 10 steps away.

DiGo is a culture designed for growth. The employees inspire each other to achieve and tease the most out of the work. The leadership team has instituted structures and programs that allow for employee transparency. There is opportunity for development and learning for whoever is hungry and willing to seek it.

The people are truly what bring this place to life. At the end of the day, DiGo is filled with bright and beautiful minds infused seamlessly to create campaigns, branding and work that hit home in the universes they aim to reach.

– Matt Zani, Assistant Brand Manager. Photographs by Will Jellicorse.