Founded in 1996, DIGO is the agency network that specializes in working with growth-stage companies.
Innovative, dynamic, challenging and challenged, these organizations require a unique set of capabilities, efficiencies and attitudes in a growth partner. In order to help them achieve brand-driven growth, DIGO brings together the best of what makes great brands and businesses grow.
Growth. Improbable, competition-threatening, critic-silencing growth is our aim and our comfort zone. It is what our clients have come to expect. It starts with a brand story so large that the only way to live it out is to grow. And then a plan. We help you define what growth means for your organization. We help you to quantify and measure it. We help you build and test a theory of growth. Then, optimize it and roll it out. Rinse and repeat. At DIGO, the entire organization shares a singular measure of success — we succeed when our clients grow.
According to the New York Times, the recent ads spun out of DiMassimo Goldstein (DIGO) might be doing to the bottled water industry what antismoking ads did to the tobacco industry back in the 1990’s – causing major headaches. In case you’ve missed the unfolding “Tappening” campaign, the interactive and print ads are designed to encourage consumers to drink tap water whenever possible. They are deliberately outlandish, poking fun at the bottled water industry’s environmentally wasteful and often misleading nature. One poster claims: “Bottled Water Causes Blindness in Puppies.” Another reads: “Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears.” All the ads are supported by an informative website, Tappening.com, where people can learn about the hazards of bottled water and what they can potentially do about them.
“We’ve spent these two years using our marketing and public relations abilities to un-sell bottled-water hype,” agency head Mark DiMassimo told Brandweek. “But I still see cascading waterfalls on labels that do not list the source of that water.” … Read More