We’re On A Mission to Build The Leading Brands Of 2020.
Here’s what we can tell you about them: They will be direct model. Which means they will skirt the middlemen to form relationships directly with their customers. The technology will vary, but the direct model will rule. They will be life-changing. And people whose lives are changed will talk – through the media they will control – and that will be worth more than advertising. They will be simple. Because complexity frustrates action, and simple satisfies. They will be habit-forming. Variably and delightfully rewarding, inspiring action with just the right triggers. Quite simply, if you think you might want to engage us or work here, we’re more interested in what you are going to do than in what you’ve done. If you, too, want to build one or more of the leading brands of 2020, we’d love to talk.