Founded in 1996, DIGO is the agency network that specializes in working with growth-stage companies.
Innovative, dynamic, challenging and challenged, these organizations require a unique set of capabilities, efficiencies and attitudes in a growth partner. In order to help them achieve brand-driven growth, DIGO brings together the best of what makes great brands and businesses grow.
At its core, a brand is an experience that you can repeat. Even just by telling yourself a story about it. To make sense of life, to motivate themselves, and to guide choice in an increasingly complicated world, people need stories. Becoming one of those meaningful stories, through what you do and say, is the ultimate growth fuel. That’s brand. The art and science of building and bonding people to brands is the key to leadership, innovation and marketing in a changing world. DIGO provides brand-driven strategy, insights, naming, launching, re-launching, advertising…
Growth is driven. Working side-by-side with a who’s who of world-changing entrepreneurs, we’ve learned that driving change is crucial to growth. Those in the driver’s seat at ambitious organizations appreciate our dashboard of growth-driving services. They rely on us to explore and chart new frontiers of technology, media and culture through Brand-Driven Acquisition, Direct and Digital Marketing, Innovation, Product Development, Customer Marketing and Retention, Brand-Driven Conversations…
Growth. Improbable, competition-threatening, critic-silencing growth is our aim and our comfort zone. It is what our clients have come to expect. It starts with a brand story so large that the only way to live it out is to grow. And then a plan. We help you define what growth means for your organization. We help you to quantify and measure it. We help you define and test a theory of growth. Then, optimize it and roll it out. Rinse and repeat. At DIGO, the entire organization shares a singular measure of success — we succeed when our clients grow.
According to the New York Times, the recent ads spun out of DiMassimo Goldstein (DIGO) might be doing to the bottled water industry what antismoking ads did to the tobacco industry back in the 1990’s – causing major headaches. In case you’ve missed the unfolding “Tappening” campaign, the interactive and print ads are designed to encourage consumers to drink tap water whenever possible. They are deliberately outlandish, poking fun at the bottled water industry’s environmentally wasteful and often misleading nature. One poster claims: “Bottled Water Causes Blindness in Puppies.” Another reads: “Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears.” All the ads are supported by an informative website, Tappening.com, where people can learn about the hazards of bottled water and what they can potentially do about them.
“We’ve spent these two years using our marketing and public relations abilities to un-sell bottled-water hype,” agency head Mark DiMassimo told Brandweek. “But I still see cascading waterfalls on labels that do not list the source of that water.” … Read More