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Author: James Nieman

Tom Christmann Speaks to the Students of Miami Ad School

This past January, our Chief Creative Officer Tom Christmann was invited down to Miami to be a guest speaker at the world-renowned Miami Ad School.

The campus, which is nestled among the mural-covered warehouses of Miami’s design district, is a creative utopia. The sun ricochets off the building’s vibrant pink exterior. The courtyard is full of abstract sculptures, all of which are equal parts wacky and genius. The inside is just as inventive, with denim-lined walls and a towering gorilla constructed of duct tape.

This is much more than just a school. This is a museum of ideas. A place of inspiration.

Tom approached the podium and addressed the student body as “the leading creatives of 2020.” In a way only he can, he inspired and challenged the room full of young writers, designers, planners, and thinkers to use their creative power for good.

Over the course of the next half-hour, Tom shared his unique perspective on advertising with the audience. He talked about the future of brands, the power of actions over ads, and the qualities needed to hone your creativity and direct it toward making a positive impact on the world around you. It was an empowering presentation. To view an excerpt from the speech, check out the video below.

Tom Christmann at Miami Ad School from DiMassimo Goldstein on Vimeo.

Throughout the remainder of the week, Tom led two classes in an agency-simulation exercise. In a very real-world scenario, the students were assigned a client, handed briefs, and tasked with presenting campaigns in just two days. Watching the students, many of whom were from foreign countries and different cultures, come together as a team to collaborate on ideas left us feeling inspired. Creativity is the language of the world.

We’d like to thank all the staff and students of Miami Ad School for welcoming Tom as one of their Industry Heroes. We hope to be back again in the future!

To hear more from Tom Christmann, look out for his upcoming podcast titled “The A List,” in which Tom interviews a who’s who in the creative world.

 

Inspiring Action Brand of the Week: RocketMortgage by Quicken Loans

How does a digital direct brand reinvent itself for the direct 2.0 economy?

For Quicken Loans, it started with a big, inspiring idea:

Revolutionize and reinvent the mortgage process for today’s digital consumer.

But how does a mortgage-lending company offer something that no other mortgage-lending company has offered before?

For Quicken, it was simple. They don’t.

They don’t reinvent the product. Instead, they reinvent the experience from top to bottom, with an objective to stand up to the expectations of a Dollar Shave Club, Airbnb, Warby Parker world.

The competition was the backdrop. Mortgage-lending companies were old, slow, and boring.

To be for the digital consumer, the new experience needed to be futuristic, innovative, and direct. They needed to think like a tech company.

And they did. They assembled a team of over 450 engineers to build this new digital service.

After five years of research, testing and development, Quicken Loans was ready to lift the curtain on their revolutionary masterpiece – and what better way than an iconic spot during Super Bowl XLIX?

RocketMortgage was launched! The spot went viral. Direct 2.0 had reached the mortgage industry.

So how is it different?

With RocketMortgage, you can get a loan approved within minutes. The entire process is completely paperless, and the interface has the technology to verify your bank statements on the fly. No other service can offer such a streamlined and seamless user-experience. For RocketMortgage, it’s all about the customer.

Emotional Match. Creative Fatwood. Momentum Fire. Rocket Mortgage assembled all of the most important elements we look for in a blazing inspiring action brand.

And unlike its competitors, RocketMortgage delivers on its expectations. They’ve generated the optimum action, prioritizing the consumer and designing every detail of the service around their journey, successfully ridding the process of any gaps, logs or blocks.

They’ve put the power back into the consumers’ hands, leaving them feeling impassioned and inspiring them in a visceral way. They’ve managed to turn their inspiring idea into relationships, as Quicken Loans is now the leading online mortgage-lender in the United States.

That’s why RocketMortgage is our Inspiring Action Brand of the Week!