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Author: James Nieman

The A-List Podcast with Justin Gignac

On this week’s episode of The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Justin Gignac, a renowned freelance artist and co-founder of Working Not Working, a network that works to eliminate the obstacles between creative people and opportunity. Prior to launching Working Not Working in 2012, Gignac spent years in the industry as an award-winning art director and creative director.

Gignac is well known for helping create “Elf Yourself“, an interactive website built for Office Max in 2006 that instantly became a worldwide phenomenon, amassing over 36 million visits in just five weeks.

During their conversation, Gignac talks about the time he famously sold garbage in New York City to prove that packaging matters, growing up in the industry before eventually growing out of it, the value of a good support system, and how helping people get what they want is a good way to get what you want. All that and much much more. Full episode and show notes below!

Show notes: 

  • [0:00 – 2:07] Intro
  • [2:08 – 8:04] Gignac talks about growing up in Connecticut to a father that was an actual clown and a mother who was a class clown, and how that influenced his creativity
  • [8:05 – 14:30] Aspiring to be in advertising at an early age, and the Jasper Johns painting that convinced him he could turn those dreams into a reality
  • [14:30 – 26:00] Gignac reflects on his time as a student at the School of Visual Arts, what he loved about advertising, and the time he famously sold NYC garbage
  • [26:01 – 33:33] Working at Ogilvy with the “young guns”, why it’s important to have a healthy ego, and how every brief presents an opportunity
  • [33:34 – 41:22] The backstory behind the viral “Elf Yourself” website, and why challenger brands need to be courageous to make something great
  • [44:10 – 1:07: 30] Gignac talks about growing out of advertising and launching Working Not Working, how the network has evolved over the years, and why having a strong support system is crucial at every moment of your career
  • [1:07:31 – 1:08:34] Outro
“The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

Inspiring Action with Package Design

A few years ago, HelloFresh came to us to help strengthen its positioning in the U.S. market. Together, we designed and launched an iconic, award-winning rebrand that quickly transformed HelloFresh into the #1 leader of the meal kit delivery service category, surpassing both Blue Apron and Plated along the way.

Today, on Halloween, that branding has taken on a different meaning. HelloFresh home cookers from around the world are taking the brand experience we designed and reimagining it for the Holiday.

Using our zesty branded packaging as inspiration, consumers are ingeniously recycling the materials and crafting them into Halloween costumes. Here are just a few examples of how resourceful consumers are creatively adapting HelloFresh’s identity into their own:

 

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Savannah LOVES cooking with @hellofresh . She made a Fairy costume. USE PROMO CODE HEATWOOD15 FOR $40 off your first box!! . . #HallowFresh #hellofresh #food #foodie #yum #instafood #yummy #amazing #instagood #photooftheday #sweet #dinner #lunch #breakfast #fresh #tasty #food #delish #delicious #eating #foodpic #foodpics #eat #hungry #foodgasm #hot #foods

A post shared by 🌻Heather Woodside 🌻(Hair) (@such.a.fkn.lady) on

 

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Kloie dressed in recycled #hellofresh 📦 kitchen Range 🤣 #hallowfresh @hellofresh

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Recycling beautifully designed packages and turning them into boo-tiful Halloween costumes. That’s inspiring action.

A Flashback to the Famous “Flamingo Girl”

About a year ago this time, “Flamingo Girl” was introduced to the world.

Flocking around in an adorable pink Flamingo costume with matching sunglasses, she charmed the streets of New York City, spreading word downtown and building anticipation for “the biggest, bestest Halloween event in New York City,” the Bronx Zoo’s annual “Boo at the Zoo.”

She instantly became a viral sensation, appearing all over social media and the internet in cute TV spots and in print ads offline. The TV spots were even named an official honoree of last year’s Webby Awards.

By the time we created an experiential pop-up to generate awareness in Manhattan’s Lower East Side, she was already a superstar, but of course, she made time to fly on over and say hello to all her newfound fans.

A year later and a year older, the “Flamingo Girl” campaign remains a classic. Turning an old tradition into something completely new, “Flamingo Girl” was fresh, memorable, and iconic. It was an inspiring action, and one of our favorites of the past year.

On its 1-year anniversary, we felt it was only right to flap our flamingo wings down memory lane and revisit the work that made waves in New York.

Flamingo Girl :45 from DiMassimo Goldstein on Vimeo.

Flamingo Girl: Statue from DiMassimo Goldstein on Vimeo.

Flamingo Girl: Cab from DiMassimo Goldstein on Vimeo.

Flamingo Girl: Chess from DiMassimo Goldstein on Vimeo.

Flamingo Girl: Yell from DiMassimo Goldstein on Vimeo.

The A-List Podcast with Linda Kaplan Thaler

This week on The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by industry icon and Advertising Hall of Famer, Linda Kaplan Thaler.

Over the course of her illustrious career, Kaplan Thaler created some of the world’s most famous advertising campaigns, such as the Aflac duck. She also authored and composed two of the most globally recognized advertising jingles: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.”

Kaplan Thaler’s impressive résumé extends well beyond advertising. She is a nationally acclaimed author with several best-selling books to her name; she has worked on two presidential campaigns; and she has become a familiar face on several television programs.

In this interview, Kaplan Thaler talks about leading with kindness, how to write a good jingle, what it was like interviewing Warren Buffet and Jay Leno, and much, much more. Check out the full episode and show notes below!

Show notes:

  • [0:00 – 1:59] Intro
  • [2:00 – 13:30] Growing up in the Bronx, and how Kaplan Thaler first got into singing and writing both music and comedy
  • [13:31 – 16:38] The famous jingle she wrote for Toys ‘R’ Us, and the worldwide reaction it received
  • [16:39 – 22:19] The secret to writing a good jingle, the story behind “Kodak Moments” and putting humor into advertising
  • [22:20 – 27:53] The moment she knew Robin Koval would be a perfect business partner, and the importance of leading with kindness
  • [27:54 – 33:57] Working on presidential campaigns, and the story behind her interviews with both Warren Buffet and Jay Leno
  • [33:48 – 38:10] Her latest book, Grit to Great, and what “grit” means to her
  • [38:11 – 42:30] The one big piece of advice she has for young creatives
  • [42:31 – 43:58] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast with Jamie Barrett

On this week’s edition of The A-List Podcast, Jamie Barrett calls in to the studio for an inspiring interview with host and DiMassimo Goldstein CCO, Tom Christmann.

Barrett is the Founder and Executive Creative Director at barrettSF, an agency he launched in 2012. Before opening his own shop, Barrett made a name for himself as an esteemed creative, delivering world famous campaigns for many of the most renowned agencies in the industry, such as Goodby Silverstein & Partners, Fallon, Wieden+Kennedy and Chiat\Day.

In this episode, learn all about Barrett’s life before advertising, when he spent one summer teaching tennis and windsurfing in the French Riviera and the next at a boot camp in Virginia. Hear what he learned working under some of the most iconic names in advertising, why he views his job as a glorified hobby, the importance of great account people, and much more. Full episode and show notes below!

Show Notes:

  • [0:00 – 1:27] Intro
  • [1:28 – 12:22] Barrett reflects on his childhood, talks about teaching tennis and windsurfing in the French Riviera, and talks about his experience spending one summer at a boot camp in Virginia
  • [12:23 – 18:15] His time at Princeton University, aspirations of becoming a sportswriter, and the moment he realized he wanted to go into advertising
  • [18:16 – 29:42] Trying to break into the industry, being denied 15 straight times, and the awesome story of the dinner with Pat Fallon and Tom McElligott that landed him a gig at Fallon
  • [29:43 – 36:00] Barrett reflects on many of the amazing mentors he worked under before ultimately leaving Fallon to take a job at Chiat/Day in New York
  • [36:01 – 39:40] His short yet meaningful time at Fallon, and the transition between being a writer and becoming an Associate Creative Director
  • [39:41 – 50:00] Barrett talks about his different experiences at each of the agencies he worked at, and how they all helped shape the creative he is today
  • [50:01 – 53:56] The importance of great account people, the emotional intelligence required of good creatives
  • [53:57 – 1:01:26] Launching his own agency, why he doesn’t shy away from the word “advertising,” and the meaning behind the agency’s tortoise mascot
  • [1:01:27 – 1:04:14] What he looks for in young creatives
  • [1:04:15 – 1:05:24] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast with Eric Weisberg

On this week’s episode of the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Eric Weisberg, Global Chief Creative Officer at Doner, where he oversees creative across the agency’s 600-person micro-network in Los Angeles, Detroit, New York City, and London. Beyond his achievements as an award-winning creative, Weisberg is renowned for his ability to blend ideas, technology and media.

In this inspiring interview, Weisberg talks about the innovative ways he would reach out to agencies as a young creative looking for a job, what inspired him this year at Cannes, why collaboration is essential to bringing great ideas to life, and much more! Full episode and show notes below!

Show Notes:

  • [0:00 – 1:30] Intro
  • [1:31 – 5:29] Weisberg talks about his childhood in Ohio, the tagline used for his father’s meat company, and deciding to leave the family business to find a new adventure in life.
  • [5:30 – 10:30] Weisberg reflects on his time at Syracuse University and the teachers that ultimately inspired his career
  • [10:31 – 17:00] Living on a couch in Manhattan to work as an intern, and the creative ways he reached out to agencies for a job
  • [17:10 – 20:58] Eric talks about his first gig at Griswold in Ohio, and the funny story behind him leaving to go to Leo Burnett in Chicago.
  • [20:59 – 31:47] Creative partnership, his first shoot, and the moment he realized he could be have a successful career in advertising
  • [31:48 – 35:30] Weisberg talks about the time an executive fell asleep during one of his presentations, and why he decided to go back to New York to work for Walter Thompson
  • [35:31 – 45:00] “The Story Starting Process”, what he learned under Ty Montague, and helping J&J become the first company to advertise on an iPhone app
  • [45:01 – 48:40] His current role at Doner, and the importance of collaboration
  • [48:41 –54:05] How Cannes re-inspired him this year, and the power of creativity and where it’s going
  • [54:06 – 56:06] Why everyone should eventually teach
  • [56:07 – 58:01] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast with Chris Beresford-Hill

For our fourth episode of Season 2 of The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day New York!

In this special interview, Chris explains his creative process and how it’s changed over the years, reflects on some of the great people he’s worked with and what he’s learned from them, talks about placing brands in modern culture, and much much more. Full episode and show notes below!

Show Notes:

  • [0:00 – 1:43] Intro
  • [1:44 – 8:14] Chris takes us back to his childhood in White Plains, New York, and talks about his Grandma was his best friend growing up.
  • [8:15 –12:14] How he got fired from an unpaid marketing internship, a job as a tennis instructor, and a job as a file clerk before eventually getting into advertising.
  • [12:15 – 16:50] Interning at Mad Dogs & Englishmen, and the competition he won to get to the role.
  • [16:51 – 20:55] Chris reflects on the unique culture at Goodby Silverstein & Partners, and talks about the amazing he experience he had working under Jamie Barrett.
  • [20:56 – 24:59] Turning down a master’s degree at the London School of Economics to continue his career in advertising
  • [25:00 – 26:55] Going to first shoot in Hollywood as a 21-year old, and what life was like on the road.
  • [26:56 – 31:30] Chris shares a funny story behind why he took the job at Goodby
  • [31:31 – 42:08] Partnership, why Dan Lucey is his “creative soulmate”, and how working out has helpedwith  creativity
  • [42: 09 – 44:00] The value of putting your phone away and work offline
  • [44:01 – 57:05] His present role at TBWA\Chiat\Day, the agency’s storied history, and placing brands in modern culture
  • [57:06 – 59:47] What he looks for in a portfolio
  • [59:48 – 1:00:42] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast with Tiffany Rolfe

This week on The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Tiffany Rolfe, Partner and Chief Content Officer at Co:collective.

Prior to joining Co:collective six years ago, Rolfe spent 10 years at Crispin Porter + Bogusky, where she ultimately became the co-executive creative director of their Los Angeles office.

In this interview, Rolfe talks about the importance of taking risks, what it was like working as a web designer in the early stages of the internet, why brands need to align their stories with their actions, and much much more. Full episode below and show notes below!

Show Notes:

  • [0:00 – 1:26] Into
  • [1:27 – 4:14] Rolfe talks about her childhood growing up in Oklahoma before ultimately packing her bags and moving to Los Angeles
  • [4:15 – 8:44] What it was like working as a programmer and web designer for startups in the early stages of the internet
  • [8:45 – 11:55] Going back to school at the ArtCenter College of Design in California and falling in love with advertising
  • [11:56 – 13:41] Rolfe takes us through the first few months after she graduated, and why she wanted to work at Crispin.
  • [13:42 – 19:55] The 10-hour interview with Alex Bogusky that led to 10 years at Crispin, and the unique portfolio that helped land her the job.
  • [19:56 – 29:36] Rolfe talks about the philosophy and culture at Crispin, and how much of what she learned there helped shape the creative she is today
  • [29:37 – 33:22] What you can learn from making mistakes
  • [33:23 – 37:01] Rolfe recounts the moment she realized she was a leader
  • [37:02 –43:52] Moving her life to New York and becoming a Chief Content Officer and Partner at Co:collective, and what makes co:collective different than other agencies
  • [43:53 – 49:35] “Storydoing” and how doing your story instead of telling your story manifests across an entire organization
  • [49:36 – 51: 10] Creating cultural impact with creative ideas
  • [51:11 – 54:30] Rolfe offers advice to young creatives trying to break into the industry
  • [54:31 – 55:57] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter