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Author: Team DIGO

Four Straight Years of Award-Winning Growth

On August 16th, it was announced that for the fourth straight year, DiMassimo Goldstein has made Inc. Magazine’s list of the Fastest Growing Private Companies in America.

Less than 10% of companies on the list appear more than three times, much less in consecutive years.

Our growth is a direct byproduct of the growth and fulfillment of our clients, so we truly mean it when we say that we share this award with all of them. Our clients are our partners, and they make our mission of inspiring action possible by inspiring each one of us here at DiMassimo Goldstein every day.

This recognition is also a reflection of our team members who work so hard to drive this organization forward every day. The first step toward growth is having a vision, but that vision is only as good as the culture and team that works to bring it to life. At DiMassimo Goldstein, we’re lucky to have all three.

When brands focus on purpose, rather than just profit, their marketing blaze tends to burn hotter and last longer.

We’re just heating up.

Onward!

 

The A-List Podcast: Episode 013 with Bill Oberlander

This week on “The A-List” podcast, host and DiMassimo Goldstein CCO Tom Christmann chats with his long-time friend and former boss, Bill Oberlander, the executive creative director at OBERLAND. Bill has worked as a creative executive at many top agencies, including JWT New York, Cossette New York, McCann Erickson, Ogilvy & Mather, and Kirshenbaum Bond + Partners. Working on such global accounts as Microsoft, Intel, Snapple, Target, Coach, Bloomberg, and Nikon. Bill has helped reinvent brands with his iconic and transformational campaigns.

Tune in as Bill and Tom discuss what it takes to break into advertising in New York City, why philanthropy is important for both brands and people, and how today’s creatives can build a portfolio that gives Bill goosebumps.

Show Notes:

  • [0:00 – 2:05] Intro
  • [2:06 – 5:17] Bill and Tom discuss working together at Kirshenbaum
  • [5:18 – 8:23] Bill’s childhood in South Amboy, NJ, attending an all-boys Catholic high school, and dreaming of a future in the arts
  • [8:24 – 13:25] Studying business communications and visual communications at the University of Delaware, and falling in love with advertising
  • [13:26 – 15:17] Moving to NYC, couch surfing, and landing his first advertising gig
  • [15:18 – 19:49] Becoming an art director at McCaffrey & McCall
  • [19:50 – 30:57] Learning the ropes at McCann, working on the Coca-Cola account, and scheduling his first shoot without client approval
  • [30:58 – 35:08] Being recruited by Richard Kirshenbaum as his art director, and faking it until he made it
  • [35:09 – 41:13] Bill’s first big campaign at Kirshenbaum: El Presidente Spiced Brandy
  • [41:14 – 48:49] Reinventing Snapple with the famous “Snapple Lady” campaign
  • [48:50 – 56:49] Working at Robin Hood Foundation, the importance of building brands with purpose, and launching Oberland
  • [56:50 – 61:16] What Bill looks for when reviewing portfolios today
  • [61:17 – 62:44] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

 

The A-List Podcast: Episode 012 with Dan Kelleher

In the latest episode of “The A-List” podcast, host and DiMassimo Goldstein Chief Creative Officer Tom Christmann sits down with creative maestro Dan Kelleher, Chief Creative Officer at Deutsch. Dan has worked at many of the world’s most renowned agencies, including Saatchi & Saatchi, BBDO, Cliff Freeman & Partners, and DeVito/Verdi. His work for brands such as BMW, DIRECTV, General Mills, FedEx, and Guinness has earned some of the industry’s top awards. Bill Clinton once said that his favorite commercials were the “Cable Effects” spots for DIRECTV, which Kelleher helped bring to life. Dan was also responsible for bringing us the BMW Super Bowl ad, “Newfangled Idea,” which Ad Age ranked among the best Super Bowl ads of all time.

Tune in to hear Dan discuss how perseverance paved his path to success, what today’s creatives can learn from the “funny vs. not funny” wall, and why honesty is the key to great client relationships.

Show Notes

  • [0:00 – 1:35] Intro
  • [1:36 – 7:04] Growing up in Plainfield, New Jersey, being passionate about art and deciding that medical illustration wasn’t the right field for him
  • [7:05 – 11:35] The Rocky of advertising: how perseverance landed him his first job in the print production department of Ammirati & Puris
  • [11:36 – 20:39] Working on his portfolio, attending ad school, and learning the ropes from great bosses 
  • [20:40 – 29:32] Getting hired in his first creative role as junior art director at DeVito/Verdi
  • [29:33 – 34:36] Moving to Cliff Freeman & Partners and selling his first TV spot for Staples
  • [34:37 – 43:44] Lessons for young creatives from the “funny vs. not funny” wall
  • [43:45 – 49:14] Dan and Tom discuss their time at BBDO working for Gerry Graf
  • [49:15 – 54:32] Working at BBDO, getting more client interaction, and filming with Burt Reynolds
  • [54:33 – 59:50] The importance of honesty in developing great client relationships
  • [59:51 – 62:24] The value of building a strong agency culture
  • [62:25 – 69:20] What Dan looks for in a portfolio today and his one piece of advice for young creatives
  • [62:21 – 70:50] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

Affinity Means Belonging To Something Better

We’re proud to announce that our new campaign for inspiring action client Affinity Federal Credit Union officially launched last week!

Affinity is an organization built around empathy, and those values and behaviors are communicated on every level and throughout every brand touchpoint. Affinity members are unified, supportive and inclusive. It’s their money. It’s their organization. We wanted to bring that emotional connection to life in an iconic way.

The new campaign, titled “A Community Connected,” showcases the life-changing benefits that each member provides one another. Using real members with real stories, this campaign perfectly captures how belonging to Affinity means belonging to something better.

The highlights of the campaign are the three videos in which Affinity members themselves are the stars. We asked members to record selfie videos detailing their inspiring experience with the credit union, and we worked to compile these videos all into powerful ads.

We continue to be inspired by how Affinity improves the lives of the members and communities they serve through community credit, and we couldn’t be prouder to be their agency.

 

 

Your Brand…

“Your brand isn’t what you tell people it is. It’s what people tell people it is.” – Mark DiMassimo


A Recap of SXSW 2017

Two weeks ago, we interviewed Media Director and SXSW veteran Rebecca Weiser on what she expected out of this year’s conference down in Austin.

We asked her to take over the DiMassimo Goldstein twitter account – which you can check out here – and share her experience with all of our followers. This year, like all of the others before it, was full of inspiring brand surprises and creative guest speakers. Having been to SXSW six years in a row, she also provided a few pointers and tips for first-time attendees. If you happened to miss her real-time coverage, don’t panic: we’ve got you covered here. Check out a brief recap of her incredible week below:

The Facebook house and the Chips Movie donut shop both had some truly inspiring actions.

As many expected, virtual reality played a major role at this year’s SXSW. Here’s a sneak-peak into some of Rebecca’s favorite VR experiences of the weekend.

Storytelling was a prominent feature in many of this year’s events.

We’re already counting down the days to next years’ event, and as always, we’ll be there!

 

From Intern to Agency Partner: An Inspiring Action Story

By: Desiree Cortez

My largest obstacle was finding a career that inspired me.

From the very first time I can remember thinking about what my career would be, I always knew I would be an attorney. As a child and teen, I prided myself on being able to argue with the best of them – and win. I entered college knowing that I was four years away from entering law school and finally being close to fulfilling my destiny. The first dent in this dream was being waitlisted by my law school of choice. I was devastated to learn that the rest of the world didn’t see my destiny as clearly as I did. The second dent occurred when I “settled” on a different law school and spent the first semester painfully bored in every single one of my classes and finding nothing in common with any of my fellow students. I wasn’t nearly as in love with being a year 1 law student as they were. I was stunned to realize that my own heart and mind weren’t in line with this dream I’d had since childhood. The third, and final, dent occurred when I took the second semester of law school off and spent a few months temping at a law firm. I thought that maybe living and breathing inside my ultimate goal would reignite my passion, help me find my way. It didn’t. It only solidified what I had slowly come to realize. I didn’t want to be a lawyer. But what does a twenty-something do when the one and only dream she’s ever had is no longer the reality she wants? I love to read and was an English major in college, so I explored going to graduate school for literature. But I was tired of listening and talking. I wanted to do. I’ve always loved tutoring and studying with other people. So I eventually ended up in the Golden Apple program, a competitive program that offered an accelerated path to my master’s in education and my teaching certification. I started my teaching career in Chicago and spent three years in education, contributing what I could to the community and my school. But I started to realize that while I absolutely loved my students, I still wasn’t in love with what I was doing. I was happy and comfortable. But that comfort didn’t feel right to me. I started to wonder if maybe my path needed to lead me outside of the comfort zone of Chicago, where I grew up and where my entire family lived.

Des-Cortez-B

So my husband and I packed up our car and moved to New York. From that first scary night in a new city, I knew that we had made the right move. The day I was offered an internship at DiMassimo Goldstein, I just knew that, again, I was on the right path. My entire family and all of my friends thought that I was crazy taking such a big risk. That, at my age, an internship, followed by a full-time position as the agency’s first-impression manager, was a huge step back from my years as an award-winning teacher. But I told them to have faith, because it felt right to me. Even with how strongly I believed that I had finally found my path, I never could have imagined the amazing 11 years that I’ve had with this agency. Eleven years of inspiration, challenges and amazing growth. From intern to CFO and partner. What an amazing dream.

What are the lessons that I’ve learned from this incredibly long story? Don’t settle. Use whatever opportunities you’re presented with to seek out what inspires you. What makes you feel challenged. What helps you grow. What allows you to feel alive and engaged. Look for chances to make yourself uncomfortable. Allow yourself to feel the butterflies and the nervous energy.