August 30, 2010
Click, send, call, text, Like, tweet, undo, reset, delete… it just doesn’t end. Which is why a couple of marketing guys are dubbing September 18 “No Device Day” for consumers who might be too involved with their gadgets.
Though the idea of dedicating an entire day to shutting devices off may seem silly (or virtually impossible) to some, Mark DiMassimo, CEO of ad firm Digo, and Eric Yaverbaum say they believe Americans need to be reminded to turn off their electronics from time to time. Thus, their “lifestyle intervention.”
They didn’t randomly choose September 18 for the latest installment of the larger Offlining ad campaign, though. It’s also Yom Kippur, considered by many Jews to be the holiest day of the year. On this day, also known as the Day of Atonement, observant Jews disengage from things like playing on their BlackBerrys, as well as other daily activities like writing, playing instruments, and even eating. To read more click here.
Choose your poster child for drunk dialing — we’ve chosen ours! Mel Gibson taught the world not to mix alcohol and communications devices, and he’s generously left us many, many recordings to remind us should we ever forget. We created Offlining Inc. to sell you on establishing a sane balance between online and offline time — and, well, we just felt that when it comes to insane examples of too much digital communication, well Mel set a new standard for us all to avoid. But, he’s not alone. Lindsay and Tiger have been pressed into service in this campaign as well.
August, 22nd 2010
In the spring, Mark DiMassimo, CEO and chief creative officer of DIGO, and Eric Yaverbaum, president of Ericho Communications residents of Rye and Larchmont respectively — founded Offlining Inc., a campaign that calls on dads to forego their wireless devices (more…)
At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to “check in” on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of “followers” on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you. We like the idea, let them know what you think! … To read more click here.
Even though it was only a few years ago, life in the year 1999 B.C. – Before Cell Phones – is difficult to imagine now. More than a platform to play ‘Bejeweled’, cell phones have become an essential tool for communicating in today’s modern world. With text messaging, e-mail and evenTwitter now used as vital modes of communication, life without a cell phone seems little more than a a Yakov Smirnoff “In Soviet Russia…” joke — or if you’re truly tech-obsessed, a total nightmare.
But even with the added convenience and ease that a cell phone brings, there are some definite downsides. Some experts believe excessive use can cause us to become more impatient, impulsive, forgetful and even more narcissistic, reports the New York Times. A recent poll conducted by the paper found that people think cell phones are intrusive and increase stress levels. To read more click here.
DIGO, the agency that builds brands and businesses, is now getting to build out some new space due to building its own business. The lease of new space contiguous with the current agency offices at 220 East 23rd Street has both architects and agency team-members delighted. The new space will contain more offices and project rooms, a common area. Rumors of a wet bar are all wet, however the agency ping pong table will remain. Clients and visitors will enjoy a new reception area, and Lee will finally achieve his dream of a state-of-the-art conference room. If you haven’t been to the space lately, may we suggest stopping by for a visit and a tour in the next few months.
B2C Marketing Insider
July 27th, 2010
Has Technology Become a Drug? Providing Balance with Offlining, Inc.
A new initiative has been launched — Offlining, Inc.— that urges (initially) parents to turn off their mobile devices and computers, and focus (more…)
July 26th, 2010
Mark DiMassimo’s one on one interview with the host of Your World with Neil Cavuto on Fox News Channel.