GoSMILE
Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.
Fifth Third Bank
Growth Key: UNREWARDS.
Identified key insight about Fifth Third’s conservative Midwest customer — rewards needed to be real. Immediately increased participation and redemption.
eBay
Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”
Crunch Fitness
Growth Key: Reposition as Entertainment. From small independent to urban empire. 20% month-over-month membership increases for 24 months by re-framing the competitive set from fitness to entertainment.
Comcast
Growth Key: Turn distrust into love.
This leading cable company grew acquisition efficiency by over 63% and reduced attrition by over 10%.
American Red Cross
Growth Key: HEROISM.
Attracting younger blood donors to help the American Red Cross grow.
DIGO Brands the Los Angeles Times
Los Angeles Times
November 22, 2010
Offlining Inc. wants you to unplug from the computer and reconnect to flesh-and-blood family and friends. Not all the time, just some of the time. Like, during major holidays. The company was created after co-founders Mark DiMassimo and Eric Yaverbaum, two plugged-in New York businessmen, “looked up” one day and became reacquainted with the things they had been missing while going online — kids, wives, birds and nature in general, according to the company website. To read more click here.
DIGO Brands The Off Button
Extensive pick-up of our Offlining story for Thanksgiving. Enjoy the fruits of the Internet, but please do so responsibly ;-)
The Los Angeles Times
The Desert News
The Red, White and Green
(this blogger also writes for Huffington Post)
American Military University’s Silobreaker
Lehigh Valley Parenting
Topricin
The Y.U. Observer