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DiMassimo Goldstein blog

Welcome to our blog! Each week, our inspiring action content creators work hard to update this page with the latest and greatest in the world of DiGo.

JetBlue

Growth Key: FLYING IS LIFESTYLE.
Built a successful partnership between these two great lifestyle/entertainment brands.

 

Investools

Growth Key: RISK IS GOOD.
Grew sales among the most lucrative target, very active traders, by over 30%. Utilized unpaid media to get maximum exposure vs. spend.

 

Island

Growth Key: LIFESTYLE SELLS, EVEN B2B MARKETPLACES.
Moved Island from distant #2 to #1 ECN in less than a year, then took over former market leader and did it again!

 

GoSMILE

Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.

 

Fifth Third Bank

Growth Key: UNREWARDS.
Identified key insight about Fifth Third’s conservative Midwest customer — rewards needed to be real. Immediately increased participation and redemption.

eBay

Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”

 

Crunch Fitness

Growth Key: Reposition as Entertainment. From small independent to urban empire. 20% month-over-month membership increases for 24 months by re-framing the competitive set from fitness to entertainment.