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DiMassimo Goldstein blog

Welcome to our blog! Each week, our inspiring action content creators work hard to update this page with the latest and greatest in the world of DiGo.

PricewaterhouseCoopers

Growth Key:
When PricewaterhouseCoopers asked us to brand their Financial Advisory Services practice, we created a campaign that connected with financial and compliance decision makers by using a little irony instead of standard corporate cliches.

 

Mission

Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.

 

Syms

Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.

Attracted a younger consumer to this off-price clothing retailer with a unique promotion.

Street Teams

 

Vitamin Water

Growth Key: PERSONIFY.
Vitamin Water has a crush on Kelly—highly successful in connecting with the younger demo they wanted to attract.

 

Tappening

Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.

 

Pfizer’s Detrol

Growth Key: Shift from Symptoms to Aspirations. Chosen for Pfizer’s first-ever foray into buzz and digital, creating the most efficient campaign in the history of the brand.Life beyond the bathroom.