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DiMassimo Goldstein blog

Welcome to our blog! Each week, our inspiring action content creators work hard to update this page with the latest and greatest in the world of DiGo.

GoSMILE

Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.

 

eBay

Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”

 

Crunch Fitness

Growth Key: Reposition as Entertainment. From small independent to urban empire. 20% month-over-month membership increases for 24 months by re-framing the competitive set from fitness to entertainment.

 

Comcast

Growth Key: Turn distrust into love.
This leading cable company grew acquisition efficiency by over 63% and reduced attrition by over 10%.

 

DIGO Brands the Los Angeles Times

Los Angeles Times
November 22, 2010

Offlining Inc. wants you to unplug from the computer and reconnect to flesh-and-blood family and friends. Not all the time, just some of the time. Like, during major holidays. The company was created after co-founders Mark DiMassimo and Eric Yaverbaum, two plugged-in New York businessmen, “looked up” one day and became reacquainted with the things they had been missing while going online — kids, wives, birds and nature in general, according to the company website. To read more click here.