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Category : A Day in the Life

A Day in the Life of an Operations and Finance Coordinator

At DiMassimo Goldstein, every member of our team plays an important role in bringing our clients’ ideas to life and helping them inspire action.

“A Day in the Life” is a new blog series that shines a light on the many faces behind our agency and the different roles that we each play, showcasing the creativity in every corner of our office.

This week’s post provides a glimpse into the daily routine of  Operations and Finance Coordinator at DiMassimo Goldstein, Hannah Mardini!

I wake up in the morning feeling like P. Diddy.

JK.

In truth, my alarm blares angrily at me and I slam my finger down on the SNOOZE button. Finally, after a couple more angry prods from my alarm, I am up and getting ready for work at DiGo.

Cue the montage of getting dressed, frantically brushing my teeth, applying a bit of mascara, and grabbing my bag. A short drive away is the Riverside train station where I take the 8:08 (as long as it’s not late) and arrive in New York, New York at 9:00 a.m.

The subway can be a pain, so we’ll skip that part.

At last, I arrive at DiGo.

I genuinely enjoy where I work, which is something a lot of people don’t have the luxury of saying. I work on both the Operations and Finance teams, starting as a tiny, naïve intern and becoming the full-time, full-fledged employee I am today. It’s incredible to think that a few short months ago, I had no idea where I would be – now I am working at an agency that Inspires Action in New York City.

In Operations, I’m at the forefront of all renovations and major agency changes from birth to life. When I was just starting out, at first, it was overwhelming! The agency relies on my team to create change that is not only efficient, but benefits everyone and allows them to work more cohesively. But hold on to your hats, because while it might be daunting to think about, creating that change is an amazing and fantastic thing to experience.

As an example, there was a large discussion for a better communication method between team members. People were using different methods with different people and there was no streamlined channel, leading to confusion and general discomfort because of all the channels being used. (Insert the amazing ops team here!)

Over the course of a couple months, after meetings and streamlining and planning, the Google Drive was chosen as the medium to go forward with. It is where all team members can connect and share documents and media with clients and fellow members in one cohesive hub.

Over the course of a couple more months, after meetings and streamlining and planning, the moment had come – the rollout itself. Our tech support staff was assembled…. the Creative Lounge was equipped for an agency-wide meeting… and a hush fell over the room as the reps from tech support began the meeting.

Myself and the ops team were a bit nervous for this part. It was all finally happening! (Quick shout-out to Deb! You were amazing!)

Which brings us to today, where I can look back on everything with a feeling of pride. Already the Google Drive has impacted team members across the board. The Google Drive helps people connect, communicate, and inspire each other on a daily basis. Being a part of something greater than yourself is something I and everyone at this agency strive to do every single day and the fact that I could play a greater part in making this happen is absolutely wonderful.

Where I used to be overwhelmed, now I see an opportunity. Where I once didn’t have a clue, now I can solve the mystery. Where I once thought I was alone, I now have a kick-ass team at my back. (Another quick shout-out to Desiree, Bertin, Chayenne, and Maham!) My team consistently challenges and helps me to get better, work things out, investigate, and act. I owe so much of what I’ve learned to working with such a close-knit, inspiring team, and I am grateful that I get to work with them each and everyday.

After each day, I try and think about the bigger picture of my role here at DiGo. Even though the every-day minutiae can get exhausting, I think about the friends I’ve made here and how the work I do impacts them and the clients they work with on a daily basis. After this reminder, it’s back to Grand Central, back on the train, and back home to reset for the next day.

A Day in the Life of an Assistant Brand Manager

At DiMassimo Goldstein, every member of our team plays an important role in bringing our clients’ ideas to life and helping them inspire action.

“A Day in the Life” is a new blog series that shines a light on the many faces behind our agency and the different roles that we each play, showcasing the creativity in every corner of our office.

This week’s post provides a glimpse into the daily routine of an Assistant Brand Manager at DiMassimo Goldstein. Matt Zani brings unrivaled enthusiasm and energy to every account he works on, including TradeStation, Sallie Mae, National Jewish Health, and Starr Companies. To learn more about a day in Matt’s life, read his story below.

Having spent exactly a year at DiGo, the five images below accurately represent my every day at the leading Inspiring Action and Behavior Change Agency.

Stepping into this beautiful world isn’t bad every day. The agency aesthetically reflects its inner soul which can be seen clearly through the walls teeming with award-winning work. A glance at the décor and a cup of coffee from the DiGo kitchen is all I need to get my day going.

DiGo breathes strategy. The agency’s process and work are strategically infused, bringing insights and measurements into creative work that allow it to work harder.

Don’t even get me started about the eats. I don’t know what I like more: Salad Wednesday, Bagel Friday, Friday happy hours or Mimosa Mornings?! Not to mention, we have some of the best snack-sharing in the ad agency game. A bowl of Cocoa Puffs is never more than 10 steps away.

DiGo is a culture designed for growth. The employees inspire each other to achieve and tease the most out of the work. The leadership team has instituted structures and programs that allow for employee transparency. There is opportunity for development and learning for whoever is hungry and willing to seek it.

The people are truly what bring this place to life. At the end of the day, DiGo is filled with bright and beautiful minds infused seamlessly to create campaigns, branding and work that hit home in the universes they aim to reach.

– Matt Zani, Assistant Brand Manager. Photographs by Will Jellicorse.

A Day in the Life of a CRM and Email Marketing Manager

How do you describe your role at DiGo? 

I still remember when I first saw the job opening on LinkedIn; it described the CRM Manager as, “the organizational linchpin for the agency’s marketing efforts”. Now, six months in, I can see why.

With support from the rest of the Marketing team, I develop multi-channel and data-driven recommendations for lead nurturing and conversion. I analyze the different touchpoints and interactions of our contacts and build customized campaigns delivered to the right people, at the right time, through the right channels.

What’s your average day like? 

I’m sure more than one would say the same, but at DiGo, there’s not one day like the other. My days go from being in meetings, planning and launching lead gen campaigns, updating the database and connecting with prospective clients; to running ads, sending PR pitches, building integrated reports and reviewing tools to integrate with our CRM. Oh, and testing, lots of testing!

Do you have a morning ritual to get you in the zone? 

I love having everything ready the night before; it gives me time to slow the pace in the morning while enjoying my fresh brew of Colombian coffee with Nick, my husband. I wake up around 5:30 a.m. (when I decide to work out, which is not very often), then shower, coffee, breakfast, get a quick update on the news and leave. The ritual that gets me the most in the zone is probably during my commute. I always carry a book in my bag, listen to a podcast, read the Fast Company edition of the month, or listen to whatever playlist fits my mood — “90’s Hits” has been on repeat this last week!

What’s your favorite part about what you do? 

Being able to do what I love with so many amazing people! Everyone is passionate, welcoming and ready to work. Working on the Marketing team, for example, is exciting and challenging but it can also be unpredictable. When days turn crazy, my team works hard, runs around and get things done while having fun doing it. There have been nights when I go back home with sore abs, just from laughing.

What elements of your workday do you look forward to most? 

Besides working with a great team, seeing positive results is what I look forward to the most (don’t we all?). Launching successful campaigns, receiving positive feedback and seeing the hard work come to life will always be an energy boost. The baked goods in the kitchen, bagels, movies, ping pong tournaments and mimosas help too :)

What’s the most challenging part of being a CRM Manager?

Translating data into robust and customer-centric marketing campaigns. We are in a time when every user expects a completely unique experience and no two paths are the same. It’s a challenge, but I like it!

What’s your favorite thing about being a CRM Manager? 

Being at the center of it. You can do so much when you have a fully integrated CRM system. You have a full 360 view of your database, a thousand possible touchpoints and a different behavioral history for each contact. It’s like a puzzle!

If you could describe DiGo in a phrase, what would it be? 

An inspiring combination of originality, diversity and hard work!

– Daniela Arevalo, CRM and Email Marketing Manager