Friday Reads – 8/26/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Steve Jobs
DIGO Brands Digital
We don’t just do digital. We seize the opportunities of the digital age. We test and measure much more because it costs less to test than to fail to test. We use direct response results to inform not just direct tactics but the brand.
We believe that the user experience – of the product, the service, the website, the app, (more…)
Friday Reads – 8/19/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Design (Too easy?)
This week’s challenge: All links posted are culled from Twitter feeds (Still too easy? Yes.)
Friday Reads – 8/12/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Changing Consumer Habits
Friday Reads – 8/5/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Business Leadership
Friday Reads – 7/29/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Brand Driven Growth
DIGO Brands Put Down This Blog and Go Outside
Offlining is becoming a growing trend — online. It was a topic of discussion at the recent tech conference SXSW, where Mark DiMassimo exhorted the crowd to step away from their smart phones. DiMassimo and Eric Yaverbaum are offlining pioneers, having launched Offlininginc.com, a site that encourages visitors to make an “offlining pledge.”
An article this month in U.K.-based magazine Prospect takes a closer look at the phenomenon.
“We have (at SXSW) incredibly smart people, very capable people, very motivated people – and what are we working on? What are we obsessed with? We’re obsessed with engagement, stickiness, gamification, making sure that we’re attracting people to our worlds, engaging them. We are working very very hard at making sure that when people start to interact with whatever it is that we want them to interact with, that they go as deep as they can, stay as long as they can, they come back as much as they can. So there’s this incredible creative energy focused on the “on” button. Where is the business model in the off button? Where is the business model in helping people find some balance?” – Mark DiMassimo, speaking at SXSW.
Is Your Phone Ruining Your Love Life?
Amanda Ingram feels the force. It’s her smart phone beckoning with messages. The only way she can keep in touch with her friends is through Facebook, she explains.“I don’t think it’s affecting my marriage … yet … but there are times that I feel like I have to check my texts when someone sends one,” she wrote, you know, in an e-mail. With society falling further under the spell of iPads, BlackBerries and other digital devices, two New York guys have decided it’s time to put them down and back away a little, if only for your sweetheart on Valentine’s Day. Eric Yaverbaum and Mark DiMassimo, who have made a career of using digital devices, are urging people to go “Offlining,” pledging to release their grip on their phones and other digital devices for 10 dinners. To read more click here.