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Category : Inspiring Action

The 10 Promises of an Inspiring Action Agency

For twenty years, we’ve been happily helping the innovators of the direct economy take business from the old school intermediaries.

For twenty years, we’ve worked side by side with visionaries helping to create the new direct and platform economy you see all around you.

And, for twenty years, if you weren’t one of our clients, other than our creative work, you probably had no idea what we did.

So, for our 20th Anniversary, if you’ve been one of those clients, we thank you. And, if not, we will tell you:

1) We help the client escape the false choice between selling and brand building.

2) We knock down walls to make results the center of the conversation.

3) We deliver more than enough great creative to test and optimize the great strategic thinking we and our clients have.

4) We bring an uncommon clarity to strategic thinking and our inspiring ideas, which shows in our work.

5) We never settle for the better of a few good ideas – we don’t rest until we get to great.

6) We give the client the power to answer back to sub-optimizing stupidity like mixed-up measurement and last-click laziness.

7) We free the client from the results-killing theft of non-transparent media. (Check out this blog post to learn how)

8) We help the client discover the idea that will organize and change everything.

9) We mine that idea to speed growth by up to 10x and more.

10) We use the ten strategies of an inspiring action brand to do all of the above.

This is why we’re on Inc.’s list of the fastest-growing private companies in America year after year. This is why we’ve stayed happily independent, growing with our clients, focused only on building our clients’ brands and businesses. And this is why the next twenty years are going to be even better than the first.

Thanks for being an inspiring part of our world.

-Mark DiMassimo, Chief




You can impel action without inspiring it.

Tyrants do that. So do frauds.

But, if your action isn’t inspiring,
then all the actions will never add up to something greater.

All the clicks, hovers, registrations, deposits, sales, subscriptions, shares, visits…


That may work for a while, but never works in the long run.

Don’t be fooled by short-term results. Many failed regimes and business models had excellent short-term results.

Determine never to merely invite, tempt, seduce, compel or incentivize action when you can inspire it.

It’s the only way to meaningful actions, relationships and organizations.

Inspiring action.

When first,
Inspiring is a verb
And then is an adjective
is the only way.

When you build with
Inspiring Action
What you do means so much more
Than what you say.