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Category : Podcast

The A-List Podcast: Episode 018 with Sandy Greenberg and Terri Meyer

This week on The A-List Podcast, host and DiMassimo Goldstein CCO is joined in the studio by Sandy Greenberg and Terri Meyer, co-founders of TERRI & SANDY, an award-winning, brand-igniting agency that was recently named Ad Age’s Small Agency of the Year.

Before founding their own agency, both Sandy and Terri left their creative marks on some of the biggest agencies in the world, helping to build some of the most iconic brands, including Mars, Kraft, Campbell’s, Disney and Nestlé. Along the way, they’ve won virtually every industry award, including twelve Effies. Terri and Sandy’s work has permeated popular culture, and has been featured on TBS’ Funniest Commercials, Conan, CNN, The View, Fox News, Access Hollywood, and Today.

For just under an hour, Terri and Sandy tell Tom all about starting their own agency, why young creatives struggle with strategy, the importance of building a strong client relationship, and so much more. Full episode and show notes below!

Show Notes

  • [0:00 – 1:42] Intro
  • [01:43 – 4:03] Terri talks about growing up in St. Louis, and how she knew she wanted to be an Art Director from as early as age 15.
  • [4:04 – 7:17] Sandy talks about moving all over the East Coast during her childhood, and getting her first gig at D’Arcy in St. Louis.
  • [7:18 – 9:51] Sandy and Terri recall how they first met, and why it took some time for the two to become friendly with each other before eventually becoming partners.
  • [9:52 – 14:07] What it was like being a female team in the early 90’s, and why politics are the dark side of advertising.
  • [14:08 – 17:39] The two creative mavens discuss each other’s strengths, why loyalty is so important to a good partnership, open communication, and screaming until you laugh.
  • [17:40 – 21:46] The two discuss some of their early work together, like the Twix “Oh Yeah” spot, and why young creatives struggle with strategy.
  • [21:47 – 28:33] The story of Sandy becoming Terri’s birthday present, remembering the wisdom of Richard Levenson, and the importance of not burning bridges.
  • [28:34 – 32:39] Terri and Sandy talk about starting their agency 7 years ago, and how not having a plan took them from a couch at Terri’s house to on office on Broadway.
  • [32:40 – 39:10] Building a great client relationship through honesty and listening.
  • [39:11— 41:00] Growing an agency culture.
  • [41:01— 44:08] Terri and Sandy talk about some of the favorite campaigns they’ve worked on, including Avon’s “This is Boss Life”
  • [44:09 – 50:00] How advertising has changed since the Mad Men era, and why agencies need to unite more to give back.
  • [50:01 – 50:52] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 017 With Tom Christmann

On a very special edition of The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann switches seats and becomes the interviewee. Lauren Slaff, founder, president, and director of podcast sponsor Adhouse Advertising School plays the role of host as the two longtime friends talk about conquering fears, the importance of leaving your ego at the door, creating a personal brand, and so much more. Full episode and show notes below!


Show Notes

  • [0:00 – 2:30] Into
  • [2:31 – 6:32] Growing up in New Jersey, and how his childhood love to draw and write stories was inspired by his father “Mongo”
  • [6:34 – 13:32] Tom talks about the benefit of going to college in Manhattan and the difficulty of getting a job in the recession
  • [13:33 – 20:11] Getting his first gig at Ogilvy direct, and how young creatives can promote themselves today
  • [20:12 – 22:39] Living on his own for the first time in Hoboken and rebuilding his portfolio after two years at Ogilvy
  • [22:40 –24:05] The transition from a big direct agency to working at Kirschenbaum
  • [24:06 – 31:38] Tom talks about the nerves he first had when meeting Richard Kirschenbaum, why he shaved his mullet, and growing up in the industry
  • [31:39 – 36:14] Working at the agency of the future, TBWA/Chiat Day
  • [36:15 – 41:40] Tom recalls his time working with people he long admired in Gerry Graf and Eric Silver at BBDO, and the speech that saved him from being fired.
  • [41:41 – 48:29] Creating a personal brand and entering into the Freelance world. The importance of personal toughness.
  • [48:30 – 50:57] Writing every day, the value of being yourself and getting people to start knowing you for your thinking.
  • [50:58 – 53:10] Networking. Getting over social anxiety and conquering fears
  • [53:11 – 56:36] Tom gives advice to young creatives and sheds light on an amazing industry
  • [56:37 – 57:32] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 016 with Bobby Hershfield

This week on The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann interviews Bobby Hershfield, Partner and CCO at SS+K. Hershfield started his career in account management before eventually shifting over to copywriting during his time at Wieden+Kennedy, and since then he has spearheaded the creative for some of the world’s biggest name brands such as Dell, JCPenney, Target, CNN, and Johnson & Johnson.

Listen in as Hershfield talks about what makes an all-star account person, working with former A-List guests Eric Silver, Ty Montague and David Angelo, and why he ultimately took a pay cut to become a creative. Full episode and show notes below!

Show Notes

  • [0:00 – 1:19] Intro
  • [1:20 – 3:59] Hershfield talks about what it was like moving around a lot as a child, how he had to adjust, and meeting new people
  • [4:00 – 5:18] How Hershfield first discovered advertising from a Tom Hanks movie
  • [5:19 – 6: 53] Creative Writing at the University of Michigan, applying to letterman, and graduating in a recession
  • [6:54 – 11:01] Getting his first job at DDB in account management, being let go and having to work as a video store clerk before finally getting another job at Chiat\Day
  • [11:02 – 13:29] Working with Eric Silver, Ty Monague, David Angelo at Chiat\Day
  • [13:30 – 17: 34] The first “virtual office” and taking creative classes
  • [17:35 – 19:00] What makes an all-star account person?
  • [19:01 – 23:31] Hershfield’s mentors in account management, the feeling you get after he was let go, and the story of how he hung around until he was rehired
  • [23: 32 – 27:00] Accepting an offer at Wieden+Kennedy, the difference between New York and Portland, and how the culture at Wieden focused on the work and not the lifestyle
  • [27:01 – 31:19] Moving to New York to take a pay cut and shift to the creative side
  • [31:20 – 35: 24] Thinking irresponsibly and the different line of thinking you have to adopt to be a creative
  • [35:25 – 39:44] Working Albert Brooks for his first commercial
  • [39:45 – 43: 35] What it was like working under Ty Montague and the benefit of tough love
  • [43:36 – 47:20] Managing a team, being a mentor, and when you know it’s time to become a creative director
  • [47:21 – 53:47] What Bobby looks for in a young creative, what made Gerry Graf a special teacher, and the many advantages of attending Adhouse
  • [53: 48 – 54:43] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 015 with Omid Farhang

In the fifteenth installment of the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Omid Farhang, the chief creative officer at experiential agency Momentum Worldwide. Over the course of forty-five minutes, Farhang quotes the Wu-Tang Clan, talks about growing up as the child of an Iranian cowboy, and shares some of the most valuable lessons he learned working under and alongside the biggest names in the industry. Full episode and show notes below!

  • [0:00 — 1:36] Intro
  • [1:37 — 8:05] Farhang tells Tom about growing up the child of an Iranian cowboy, and the pressure he felt to become a doctor or a lawyer
  • [8:06 – 11: 53] How Farhang discovered advertising, and the emotions that ran through his head when he first walked into the Chiat\Day office
  • [11:54 –  18:14] How the Honda “Grrr” spot inspired him to go into advertising
  • [18:15 – 20:55] Wanting to be a writer and going to ad school with a sense of purpose and urgency
  • [20:56 – 22:55] How the definition of titles is changing in the industry, what he learned from the Wu-Tang Clan, and how he has been influenced by comedy and hip hop
  • [22:56 – 27:25] Starting as an intern at Crispin Porter + Bogusky, living in a basement, and the benefit of writing 200 headlines
  • [27:26 — 31:18] The lessons Farhang learned working as a young creative on Miller High Life
  • [31:19 — 36:12] Farhang walks us through his plea to Alex Bogusky for a full-time gig and why he dropped out of ad school without a job
  • [36:13 – 38:37] The interview process toward becoming a first time CCO, Momentum Worldwide, and the power of an honest business relationship
  • [38:38 – 41:00] Working with the children of NBA superstars for SAP’s “The Simple Report”
  • [41:01 – 46:00] The benefits of freelancing, releasing ideas into the wild and experiential advertising
  • [46:01 – 47:50] What “Malicious Obedience” is, and how young creatives can avoid it
  • [47:51 – 48:45] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 014 with Roger Camp

In the latest episode of “The A-List” podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by the hilarious Roger Camp, Partner and Chief Creative Officer of San Francisco based Camp+King. During his 20+ years in advertising, Camp has been awarded every major creative award under the sun and has worked on some of the world’s biggest brands, such as Amazon, Nike, Virgin Atlantic, Coca-Cola, and Adidas. He’s about as A-list as they come.

Tune in to hear all about how Camp likes to get naked with his dad, the three-fail rule, how to make brands and businesses conversation worthy, and much much more. Full episode and show notes below!

Show Notes:

  • [0:00 – 1:36] Intro
  • [1:37 – 7:08] Roger talks about growing up in Jersey, getting naked with his salt of the earth father, and his childhood aspirations of becoming an artist
  • [7:09 – 10:24] Attending SVA and falling in love with advertising
  • [10:25 – 19:30] The importance of being able to make mistakes, Roger’s first ads, and working on Comedy Central
  • [19:31 – 22:48] Heroes in the industry, getting fired, and the power of remaining optimistic
  • [22:49 – 27:53] Roger discusses his short stint at BBDO and finally getting a gig at Cliff Freeman & Partners
  • [27:54 – 31:28] The culture at Camp + King and the importance of working with people you like
  • [31:29 – 35:54] The importance of a brand voice and more advice for young writers
  • [35:55 – 37:44] Brand behaviors
  • [37:45 – 41:59] Cliff Freeman’s “Cliffisms”
  • [42:00 – 49:00] Working at Wieden+Kennedy, the actors strike, and the value of a planner
  • [49:01 – 51:49] The Camp+King positioning and being conversation worthy
  • [51:50 – 52:41] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 013 with Bill Oberlander

This week on “The A-List” podcast, host and DiMassimo Goldstein CCO Tom Christmann chats with his long-time friend and former boss, Bill Oberlander, the executive creative director at OBERLAND. Bill has worked as a creative executive at many top agencies, including JWT New York, Cossette New York, McCann Erickson, Ogilvy & Mather, and Kirshenbaum Bond + Partners. Working on such global accounts as Microsoft, Intel, Snapple, Target, Coach, Bloomberg, and Nikon. Bill has helped reinvent brands with his iconic and transformational campaigns.

Tune in as Bill and Tom discuss what it takes to break into advertising in New York City, why philanthropy is important for both brands and people, and how today’s creatives can build a portfolio that gives Bill goosebumps.

Show Notes:

  • [0:00 – 2:05] Intro
  • [2:06 – 5:17] Bill and Tom discuss working together at Kirshenbaum
  • [5:18 – 8:23] Bill’s childhood in South Amboy, NJ, attending an all-boys Catholic high school, and dreaming of a future in the arts
  • [8:24 – 13:25] Studying business communications and visual communications at the University of Delaware, and falling in love with advertising
  • [13:26 – 15:17] Moving to NYC, couch surfing, and landing his first advertising gig
  • [15:18 – 19:49] Becoming an art director at McCaffrey & McCall
  • [19:50 – 30:57] Learning the ropes at McCann, working on the Coca-Cola account, and scheduling his first shoot without client approval
  • [30:58 – 35:08] Being recruited by Richard Kirshenbaum as his art director, and faking it until he made it
  • [35:09 – 41:13] Bill’s first big campaign at Kirshenbaum: El Presidente Spiced Brandy
  • [41:14 – 48:49] Reinventing Snapple with the famous “Snapple Lady” campaign
  • [48:50 – 56:49] Working at Robin Hood Foundation, the importance of building brands with purpose, and launching Oberland
  • [56:50 – 61:16] What Bill looks for when reviewing portfolios today
  • [61:17 – 62:44] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

 

The A-List Podcast: Episode 012 with Dan Kelleher

In the latest episode of “The A-List” podcast, host and DiMassimo Goldstein Chief Creative Officer Tom Christmann sits down with creative maestro Dan Kelleher, Chief Creative Officer at Deutsch. Dan has worked at many of the world’s most renowned agencies, including Saatchi & Saatchi, BBDO, Cliff Freeman & Partners, and DeVito/Verdi. His work for brands such as BMW, DIRECTV, General Mills, FedEx, and Guinness has earned some of the industry’s top awards. Bill Clinton once said that his favorite commercials were the “Cable Effects” spots for DIRECTV, which Kelleher helped bring to life. Dan was also responsible for bringing us the BMW Super Bowl ad, “Newfangled Idea,” which Ad Age ranked among the best Super Bowl ads of all time.

Tune in to hear Dan discuss how perseverance paved his path to success, what today’s creatives can learn from the “funny vs. not funny” wall, and why honesty is the key to great client relationships.

Show Notes

  • [0:00 – 1:35] Intro
  • [1:36 – 7:04] Growing up in Plainfield, New Jersey, being passionate about art and deciding that medical illustration wasn’t the right field for him
  • [7:05 – 11:35] The Rocky of advertising: how perseverance landed him his first job in the print production department of Ammirati & Puris
  • [11:36 – 20:39] Working on his portfolio, attending ad school, and learning the ropes from great bosses 
  • [20:40 – 29:32] Getting hired in his first creative role as junior art director at DeVito/Verdi
  • [29:33 – 34:36] Moving to Cliff Freeman & Partners and selling his first TV spot for Staples
  • [34:37 – 43:44] Lessons for young creatives from the “funny vs. not funny” wall
  • [43:45 – 49:14] Dan and Tom discuss their time at BBDO working for Gerry Graf
  • [49:15 – 54:32] Working at BBDO, getting more client interaction, and filming with Burt Reynolds
  • [54:33 – 59:50] The importance of honesty in developing great client relationships
  • [59:51 – 62:24] The value of building a strong agency culture
  • [62:25 – 69:20] What Dan looks for in a portfolio today and his one piece of advice for young creatives
  • [62:21 – 70:50] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

The A-List Podcast: Episode 11 with Kash Sree

In this week’s episode of “The A-List” podcast, host and DiMassimo Goldstein Chief Creative Officer Tom Christmann chats with the brilliant Kash Sree, Group Creative Director at gyro New York. Kash has worked at many of the top agencies across the world, from SS&K to Perreira & O’Dell, JWT, BBH New York, and Wieden + Kennedy. Working on such global accounts as Vaseline, DeBeers, Axe, Nintendo and Nike, Kash has helped create some of the industry’s most iconic campaigns, including Nike’s “Hackeysack” spot with Tiger Woods. Kash was also the recipient of an Emmy and a Cannes Grand Prix for his inspiring work on two different Nike campaigns in the same year.

Tune in to hear Kash discuss his journey from martial arts teacher to art director to copywriter, what he looks for in creative talent today, and why kindness – to yourself and others – is key.  Full episode and show notes below!

Show Notes

  • [0:00 – 1:55] Intro
  • [1:56 – 7:42] Growing up in East London, eating Kentucky Fried Chicken every day, and trying not to be noticed at school.
  • [7:43 – 10:20] Working as a kung fu instructor and trading in martial arts for design school
  • [10:21 – 18:19] Beginning his journey into advertising and proving his professor wrong
  • [18:20 – 20:52] The importance of research in being a great creative and making a great ad
  • [20:53 – 30:05] Getting fired from Ogilvy after 5 months and moving to Singapore
  • [30:06 – 34:22] Learning to stand up for his work and switching from art direction to copywriting
  • [34:23 – 39:05] Getting a crash course in advertising
  • [39:06 – 44:09] Seeking inspiration in culture and applying lessons from martial arts to advertising
  • [44:10 – 50:12] “Staying stupid” to avoid bad briefs
  • [50:13 – 61:43] Being motivated by fame, getting sued and winning an award
  • [61:44 – 69:42] How today’s creatives can impress Kash
  • [69:43 – 71:06] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.