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Category : Podcast

The A-List Podcast: Episode 005 with Jill Applebaum

“You get more when you are generous… when you give credit…when you share opportunities and don’t hog the limelight for yourself.”

This week on “The A-list” podcast, host and DiMassimo Goldstein chief creative officer Tom Christmann is joined by Jill Applebaum, creative strategist at Facebook Creative Shop. Before joining Facebook, Applebaum made a name for herself at several different agencies including DMB&B, Ogilvy & Mather, Young & Rubicam, J. Walter Thompson and DraftFCB, where she was one of the masterminds behind Oreo’s revolutionary “Daily Twist” campaign. That year, she and her creative partner were listed No.7 on Fast Company’s “Most Creative People of 2013”.

In this episode, Jill and Tom talk about the trials and tribulations of becoming a copywriter, surrounding yourself with good people, the current state of women in the industry, and so much more. If you’re interested in learning from one of the best in the business, this episode is for you. Full episode and show notes below!

Show notes

  • [0:00 – 1:30] Intro
  • [1:31 – 12:09] Growing up in New Jersey and starting off in the industry
  • [12:10 – 14:54] Mentorship and collaboration
  • [14:55 – 17:01] Why Jill made the move from DMB&B to Ogilvy & Mather
  • [17:02 – 19:07] Y&R and BrandBuzz
  • [19:08 – 21:33] The current state of women in the industry
  • [21:34 – 23:56] Jill’s favorite brands to work on
  • [23:57 – 26:42] The importance of having a strong work ethic
  • [26:43 – 31:40] What it means to be a good creative partner
  • [31:41 – 34:14] Transitioning from being a creative to being a creative director
  • [34:15 – 40:48] The famous “Daily Twist” Oreo campaign
  • [40:49 – 43:17] Why Freelancing is against her DNA
  • [43:18 – 44:44] The similarities and differences between Facebook and Agencies
  • [44:45 – 49:55] Jill’s advice to young creatives
  • [49:56 – 51:12] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

 

The A-List Podcast: Episode 004 with David Angelo

“I believe that people show up in your life at the right time, and it’s really up to you to recognize what their purpose is”

For the fourth installment of “The A-List” podcast, host and chief creative officer of DiMassimo Goldstein, Tom Christmann, sits down with David Angelo, the founder and chairman of David & Goliath. Before starting his own agency in 1999, Angelo worked at several different agencies, often working alongside some of the most legendary names in the industry including Phyllis Robinson, Eric Silver, Cliff Freeman, Lee Clow and former A-list guest Ty Montague.

During what was the program’s first ever in-person interview, the two discuss everything from working the graveyard shift as a teamster in San Francisco to chasing your mentors and conquering your fears. Angelo’s story is one of inspiration and bravery you won’t want to miss it. Full episode and show notes below:

Show Notes

  • [0:00 – 1:35] Intro
  • [1:36 – 8:45] Cliff Freeman, the Willy Wonka of advertising
  • [8:46 – 11:53] Angelo talks about growing up outside of Oakland
  • [11:54 – 13:00] Working the graveyard shift as a teamster
  • [13:01 – 17:00] The Eddie Lopez Story
  • [17:01 –19:12] Moving to New York City and living in Roosevelt Island
  • [19:13 – 26:05] DDB and working with the original Peggy Olsen (Phyllis Robinson)
  • [26:06 – 30:29] The history behind the New York Lotto tagline “Hey, you never know”
  • [30:30 – 32:10] Working on the Clinton/Gore campaign in 1992
  • [32:12 – 34:57] Working at Chiat Day with Ty Montague
  • [34:58 – 41:40] Chasing your mentors and living your truth
  • [41:40 – 48:00] Starting his own agency, Kia’s challenger story
  • [48:01 – 51:15] The brave mindset of David & Goliath
  • [51:16 – 58:45] How meditation inspired his not-for-profit
  • [58:46 – 59:33] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

 

The A-List Podcast: Episode 003 with Greg Hahn

“Before I knew anything about advertising I was trying to find books… business and self-help books to get lost in. I found one that looked pretty easy to read and it had one piece of advice in it… it was the simplest piece of advice you’ll ever get but super important and has led to my career path more than any one sentence in the world.”

In this episode of “The A-List” podcast, host and chief creative officer of DiMassimo Goldstein, Tom Christmann, chats with Greg Hahn, the chief creative officer of BBDO New York, where he helps brands like HBO and FedEx make award-winning work that works. For a little over 40 minutes, the two talk about what it’s like to be a musician, the magic of David Lubars, hacking technology, and the benefits of eavesdropping. Be sure to listen all the way to the end to hear one piece of magic advice that every young creative needs to hear. Check out full episode and show notes below!

Show Notes:

  • [0:00 – 1:20] Into
  • [1:21 – 7:04] Greg’s early life and aspirations
  • [7:05 – 11:00] The two different paths in advertising
  • [11:01 – 13:33] Being a musician
  • [13:34 – 21:24] Attitude and curiosity
  • [21:25 – 23:11] The magic of David Lubars
  • [23:12 –  29:04] Working with Spike Jonze, the benefits of eavesdropping, and the endless creativity around New York City
  • [29:05 – 32:35] How creativity has change, hacking technology
  • [32:36 – 35: 13] Luke Sullivan’s “Hey Whipple, Squeeze This” and other must-reads for young creatives
  • [35:14 – 36:25] Hahn’s alter ego, Maxcatt
  • [36:26 – 38:40] BBDO the global boutique
  • [38:41 – 40:55] The most important advice Hahn ever received
  • [40:56– 41:37] Outro

“The A-List” is a podcast produced by DiMassimo Goldstein and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

 

The A-List Podcast: Episode 002 with Ty Montague

“I will bet on passion over genius every time.”

In this very special episode of “The A-List”, host Tom Christmann chats with  Ty Montague, the founder of co:collective, a growth and innovation accelerator that helps clients develop their business strategy and execute their brand story using the principles of Storydoing™. Over the course of 45 minutes, Tom and Ty relive their experience together at J. Walter Thompson, obsess over creative troublemakers, and ask the questions that really matter in life, like whether or not we are living in a computer simulation. Full episode and show notes below!

Show Notes

  • [0:00 – 1:28] Intro
  • [1:29 – 7:43] Ty’s background and the unique story of how he got into the industry
  • [7:44 – 9:40] The importance of networking, passion, and motivation
  • [9:41 – 13:50] Tom and Ty talk big agencies and their experience at JWT
  • [13:51 – 17:22] Turning ideas into something real and working with others
  • [17:23 – 21:30] Creative troublemakers and breaking barriers
  • [21:31 – 26:30] How co:collective is different than an advertising agency
  • [26:31 – 29:45] Millennials, creative opportunities, and making an impact in the world
  • [29:46 – 32:30] The traditional agency model vs. internal creative teams
  • [32:31 – 36:09] Amazon, Jeff Bezos, and innovation
  • [36:23 – 42:50] The life and work of Howard Gossage and other recommended books for students
  • [42:53 – 44:15] Are we living in a computer simulation?
  • [44:30 – 45:10] Outro

To follow Ty Montague on Twitter, click here.

“The A-List” is brought to you by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on Soundcloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

 

The A-List Podcast: Episode 001 with Rob Reilly

“My advice to young people is to be the Richard Branson of advertising”

In the premier episode of “The A-List”, host Tom Christmann interviews Rob Reilly, the Global Creative Chairman of Mcann Wolrdgroup. Reilly is one of the most well-respected creatives in the industry and has been recognized at Cannes with multiple Titanium and Grand Prix Lions awards. His 20+ years of advertising experience have made this interview a must-listen for anyone in, or looking to get into the advertising industry. You can listen to the full episode and view the shownotes below:

Shownotes:

  • (0:00 – 1:36) Intro
  • (1:37 – 5:49) Rob Reilly’s Background
  • (5:50 – 12:42) Presenting, selling, and being a charming provocateur.
  • (12:43 – 15:59) The story behind Lockheed Martin’s “Field Trip to Mars”
  • (16:00 – 18:12) Millennials and the culture of instant gratification
  • (18:13 – 32:00) Reilly’s career journey
  • (32:20 – 39:35) An evolving industry, purpose-led marketing, and the future of advertising
  • (39:36 – 47:00) Advertising portfolios and landing a job
  • (47:01 – 47:58) Outro

The A-List is brought to you by the Adhouse Advertising School, New York’s newest, smallest and hippest ad school. You can subscribe and rate the show on iTunes or listen along on Soundcloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on twitter. If you want to be interviewed for an upcoming episode, contact us at AdhouseNYC.com.

 

How To Get Any CMO Job You Want

For decades, Ty Shay has been the change agent that CEO’s dream of.

I was first introduced to Ty while he was the CMO of Hotwire.com.

“You had written a piece…it was about how the goal of the agency should be driving performance while at the same time driving a brand…It seemed like we were kindred spirits, which is why we made the change.” – Ty Shay

And kindred spirits we were. In just three quick years we were able to grow Hotwire.com from a Silicon Valley start-up to a top-five travel website, which is where it was when it sold for $663 million. 

Since then, Ty has used the same brand response principles I wrote about in that piece to write his own ticket to any CMO job he wants.

So how can you be like Ty? How can you get any CMO job you want? Listen to the full interview below to find out:

If you’re interested in continuing the brand response conversation, email me at Mark@digobrands.com

 

Tom Christmann Joins The Don’t Get Me Started Podcast

Agency Partner and Chief Creative Officer Tom Christmann has been a busy man as of late. Aside from spearheading our awesome creative department, he’s been recording podcasts – and great ones at that.

Screen Shot 2016-06-14 at 2.16.39 PM

This time it’s the Don’t Get Me Started Podcast, hosted by Dan Balser, the advertising head at the Creative Circus in Atlanta. For a little over fifty minutes, Tom takes us through a timeline of his career, recounting pivotal moments and events that have altered his philosophy and the processes behind how he works. Other topics Tom and Dan discuss are subcultures and how they align with the advertising industry; the advantages of game theory; the importance of a work-life balance; how to review a portfolio; the Mad Men Bowling league; and the challenges facing the industry today.

This podcast has been years in the making, but the conversation was well worth the wait. Listen to the the full episode below.

 

And, if you haven’t already, be sure to check out Tom’s last podcast appearance HERE.

 

Tom Christmann Joins The Storyboard Podcast

Looking to learn and laugh on tomorrow morning’s commute? We’ve got you covered.

Agency Partner and Chief Creative Officer Tom Christmann recently joined Sean Grace and Nadia Blake on The Storyboard Podcast. The episode – a 38-minute adventure – is a beautiful combination of both industry knowledge and hilarity. Tune in as the three explore topics such as virtual reality, the future of advertising, the direct economy and much more. You may also find out that Tom is apparently a hologram who is “completely wasted” and “#blessed” (even though only one of those is actually true – we think).

Be sure to follow both Nice Shoes and Sound Lounge, who Co-Produce the Podcast, and be on the lookout for the next great episode!