MediaPost News, By Amy Corr
Pinnacle Entertainment has selected DiMassimo Goldstein as AOR for its L’Auberge branded casinos in Lake Charles and Baton Rouge, LA. The agency is charged with developing and implementing an overarching brand strategy and bringing a new campaign to market including advertising, direct, digital, social, design and media planning and buying.
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Martha White, CNBC.com
Oh, where are the brand mascots of yesteryear? The Quisps, the Hamburglars, the Colonels who tweaked our fancy and tickled our tastebuds?
It seems like almost every day, the brand images many Americans grew up with are being shelved.
A couple months ago, On Deck, the company that uses big data to evaluate whether or not a small business is worth lending money to, landed a healthy $42 million Series D investment of its own. Today, that same round got bigger.
On Deck announced this morning that Google Ventures has led an additional $17 million investment with participation from PayPal co-founder Peter Thiel and Industry Ventures. Other investors in the round include Institutional Venture Partners, RRE Ventures and First Round Capital.
That round comes on top of a $100 million round of debt financing raised last year from Goldman Sachs and Fortress Credit Corp., and a $15 million Series C led by SAP Ventures in 2011.
Most iPhone covers are designed to protect your phone but this unique cover might help protect your heart because it can also work as a monitor.
The FDA approved device can be held in your hands to produce EKG or ECG readings.
Gene Ostrovsky, Medagadget
AliveCor has announced at the American College of Cardiology annual meeting in San Francisco that its iPhone based ECG heart monitor is now available by prescription. Essentially the same device has been given approval for veterinary use on dogs, cats, and horses, and finally now humans can place their front paws on the electrodes for immediate ECG readouts. These can be sent to a physician, printed out and stored for further reference.
Matt Brownell, AOL Daily Finance
This year’s Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But mascots, once a staple of the advertising world, were almost completely absent from the night’s proceedings.
Eric Yaverbaum, Huffington Post
WBEZ Radio in Chicago has been promoting a Facebook app which encourages listeners to “make babies” so they can create a ‘next generation’ audience for the show in the future. Part of the approach includes going where millennials are going anyway. For dating. For friendship. For communication. And I guess for making babies?