Category : Services

Advertising

The old style divisions between paid and unpaid media, above and below the line, and seemingly infinite silos all end here. Everything we do is “advertising.” We make businesses and brands grow, and we drive the conversation that drives people to our clients’ worlds. Advertising. We love it.

Buzz & Social Marketing

Throughout our 15-year history, and for ages before the word became a cliché, we’ve been noted for our ability to create “buzz,” or extended excitement, presence and word-of-mouth regarding a product or brand. This is the kind of advertising you don’t pay for: it’s based on people’s inherent need to share information because doing so makes them feel validated, inspired and unified.

Certain people naturally function as brand advocates, and our job is to inspire and guide these “influentials.” At DIGO, this responsibility doesn’t fall to one department or specialty—it’s a company-wide mission that will be the goal of everyone on your team.

DIGO’s buzz and social marketing services include:

  • Social Marketing Audit
  • Social Marketing Kick Start
  • Social Media Planning
  • Social Media Integration
  • Social World Mapping
  • Brand Buzz Monitoring
  • Metrics & Analytics
  • Content Creation
  • Multiplatform Technology & Development

Design

Which touch point of your brand does your customer encounter first? A name, a sound, a color? They’re all part of your brand identity. Good design is the brand made tangible: it’s bought, sold, eaten, worn, heard, held. DIGO offers all the disciplines required to launch, relaunch and strengthen brands, including naming, logo design, collateral design, 3-D and environmental design, service design, product and packaging design, and fully implementable, media-ready, corporate identity system design.

Digital

Digital isn’t a department or a discipline. It’s not a wall that keeps technologists in and the rest of us out. It’s simply the reality of the communications marketplace. We plan and create within this medium with one single goal: to create meaningful interactions.

DIGO’s digital services include:

  • Digital Advertising
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Display Banners
  • Landing Pages
  • Website Design & Development
  • Mobile
  • E-commerce
  • Innovative Platforms
  • Content Development
  • Social Media

Direct

To us, direct marketing is the design discipline that is obsessed with stimulating action. Our on-site direct experience goes back decades and includes some of the most successful campaigns in recent direct marketing history.

Two forces drive the marketing successes of the future: the data/technology revolution and the need for brands to serve as the guideposts of meaning in an increasingly complex and segmented world. We stay at the forefront of these trends by serving clients who have the need and the vision to innovate and lead. Our founder is a direct marketer, and the disciplines of direct marketing infuse everything we do. We live and die by results.

We succeed when we deliver results for our clients. With this approach, we believe that every employee at DIGO is part of the direct marketing team, as is every client.

DIGO’s direct services include:

  • Testing Strategies
  • Direct Media
  • Analytics & Reporting
  • Integrated Campaigns
  • Direct Creative in All Media

Proove Accountable Media

Proove(sm) powers brand-driven growth with accountable media planning and buying. Led by digital media pioneer Adam Lutz, who has successfully deployed hundreds of millions of media dollars for top advertisers, we seek tangible business results in everything we recommend. Key performance metrics are focused on engagement of the right audiences in most cost-effective ways. The latest technology and offerings provide our clients the most efficient and strategic media plans and buys.And we are first in line to learn about the latest innovations, technology and data to help drive our clients business, driving the standard of proof into pioneering territory such as social, mobile, owned and earned media.

Public Relations

Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.