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Category : Thinking

Today, scores of former agencies are dropping the “agency” moniker. Where does DIGO stand? As usual, we’re going to give it to you straight.

If by “agency” you mean one of those traditional, hidebound, pretentious, print, radio and tv factories, with initials on the door, drawn from the names of dead white men, massive overhead, executive committees, public stock, analyst meetings, acquisition funds, full-time novelists with ten-year separation agreements, “integration” by acquisition, A-Team for pitches, B-team for clients, C-team for clients spending less than $100 million, trainees for you, bill by the hour and commissions too, “creative” timesheets, “well it’s your fault because you changed the brief,” If that’s what you mean by agency, then DIGO is definitely not an agency. (more…)

LOVE YOUR BRAND

People want to commit to things that give their lives meaning, but of course people fear committing to things that will fail to return the love. Many institutions have done just that, leaving people with a lack of faith in any organization. So today, the dream seems to be of “passive income,” “the 4-hour Work Week”, the billion-dollar exit, (more…)

DIGO Brands Surfing

By Jeff Pundyk

Back before search, there was browse.

When I first started goofing around with the Internet in the early ‘90s, there was no directed search, no search engine optimization, no organic search, no paid search. We browsed. We looked for directories of links and followed them wherever they took us. We wandered. Often aimlessly. It was the thing that hooked me on the Internet – the idea that I could skip across the globe from computer to computer, driven by my curiosity and by serendipity, until I discovered something. Serendipity was the key. Serendipity meant unexpected outcomes. (more…)

DIGO Offlines Father’s Day

This Father’s Day, we’re looking for an artist who can give the song that made a million dads cry a refresh for the Facebook generation. Are you talented enough to do the job? Visit Offlining.com to enter the contest and find out.

The winning songwriter will get an aggressive P.R. push from one of NYC’s premier public relations agencies. We’ll get your music heard by all the right people (labels, press, blogs, etc). It’s a great way to make connections and get your career going. And maybe even make a difference while you’re at it.

 

DIGO Brands A Boom

We never owned one of these. While CEO Joseph Park was kind enough to offer us shares of Kozmo, now worthless, back then we said, “we’re still figuring out how to make our clients successful, and we don’t have time to figure out (more…)

DIGO Brands The Rapture


Nothing good ever seems to happen without a deadline. So we at DIGO, who build brands and businesses, are grateful to the crackpots out there who periodically predict the end of the world. This way, we get all the benefits of the deadline of deadlines, without having to take the inevitable hit to our brand credibility when it once again turns out that Annie was the better prognosticator, and the sun comes out tomorrow. (more…)

DIGO Brands Housekeepers

Everybody’s talking about Arnold Schwarzenegger’s now more than ten-year-old secret child with a longtime household staffer. The questions that typically come up are how he kept it a secret for so long and what this will do to the Arnold brand and business prospects. No one seems to bring up the housekeepers. Privy to secrets, to valued possessions and to private moments, they are often poorly paid, work long, unregulated hours and have no professional redress.  (more…)