The first “killer app” of the Internet is fast becoming the most important. Lowly E-mail!
Back in 1999, when Seth Godin wrote the groundbreaking book Permission Marketing, he predicted that an increasing percentage of marketing messages would be, “anticipated, personal and relevant.”
It was a radical idea at the time. E-commerce marketers with their frictionless webs were doing just fine, thank you. But today, the battle is on for the inbox. (more…)
Marty Staff, our client at Joseph Abboud, told us about a call he’d received from Steven Jobs, the CEO of Apple. Marty’s company had their flagship store in a prime location in New York City, and Steve was looking for the perfect spot for the first New York City Apple Store. And here’s the first interesting thing: (more…)
Agencies should spend a lot of time coming up with ideas for clients.
It’s a simple thing, but the wall of information we all deal with can get in the way. That’s why, at DIGO, our most productive days tend to be Offlining Days.
What is Offlining? It’s a campaign we created in response to our growing attachment to devices, to encourage people to spend a little less time looking at screens and a little more time paying attention to the people in front of them.
This Friday, we’ll practice what we preach and take the entire agency offline from 10:30. Everyone in the office will put down (more…)
The May 21 Rapture was rescheduled for October 21, and as communication practitioners and good citizens, we at DIGO wanted to do our part to ensure a safe, smooth rapture event for all, even those of us who get left behind. That’s why we agreed to take on this assignment from the NYC Rapture Readiness Committee, which reminds New Yorkers who plan to be raptured about what steps to take to make sure they don’t leave behind more of a mess than necessary. After all, Jesus was pretty big on neighborliness. Learn more at www.rapturereadynyc.org.
We love game changers. They drive the world forward. They are the natural force in national selection. They are the good guys of business. And I want them to win. I want them to end up on top.
But, often they don’t. Because game changing and game winning don’t automatically go together. (more…)
Talking things out can be a time waster. Especially when we imagine that once we agree on the words that all is solved, never suspecting that the pictures in our heads are not the pictures in other people’s heads. One of the most useful things we do with clients is simply to match words and pictures.
This simple process is so rare and such an effective shortcut to better communication that I would seriously recommend it to relationship counselors for serious consideration! (more…)
Fresh in-market work from DIGO for brilliant client Recyclebank, the leading rewards program for your recycling and all your green actions. We’re so proud of this work and the impact it can have on families, communities and the environment we all share. We also think it’s a beautiful, elegant solution and we like looking at it! But… before you do, will you do something that will make you feel good? Go to Recyclebank.com and sign up to be rewarded for your green actions. It’s Free. There is absolutely no cost or obligation. No cost to you, ever. And, you get stuff… just for being good to your environment. You recycled. You carpooled. You rode your bike. Just report it on the site and Recyclebank rewards it. It’s “the first rewards program approved by planet earth!”
You’ll find this works in most situations. Typically, there is an ideal. It may even be attainable. People may not be clear about how long it will take to get there, but they are enamored of it. Most teams, left to their own devices, will ruminate on this project of getting to the ideal for weeks, months, even years.
On the other hand, there is the attainable. The immediate opportunity. The low-hanging fruit. This is not a bitter fruit at all, but typically a quite tasty variety at the peak of ripeness, and within easy reach. Yet people will sit under that tree and plan for next year’s harvest and let those cherries rot on the vine. (more…)