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Category : Thinking

Match Words and Pictures

Talking things out can be a time waster. Especially when we imagine that once we agree on the words that all is solved, never suspecting that the pictures in our heads are not the pictures in other people’s heads. One of the most useful things we do with clients is simply to match words and pictures.

This simple process is so rare and such an effective shortcut to better communication that I would seriously recommend it to relationship counselors for serious consideration! (more…)

DIGO Brands Your Green Actions

Fresh in-market work from DIGO for brilliant client Recyclebank, the leading rewards program for your recycling and all your green actions. We’re so proud of this work and the impact it can have on families, communities and the environment we all share. We also think it’s a beautiful, elegant solution and we like looking at it! But… before you do, will you do something that will make you feel good? Go to Recyclebank.com and sign up to be rewarded for your green actions. It’s Free. There is absolutely no cost or obligation. No cost to you, ever. And, you get stuff… just for being good to your environment. You recycled. You carpooled. You rode your bike. Just report it on the site and Recyclebank rewards it. It’s “the first rewards program approved by planet earth!”

Digo Brands Multi-Tracking

You’ll find this works in most situations. Typically, there is an ideal. It may even be attainable. People may not be clear about how long it will take to get there, but they are enamored of it. Most teams, left to their own devices, will ruminate on this project of getting to the ideal for weeks, months, even years.

On the other hand, there is the attainable. The immediate opportunity. The low-hanging fruit. This is not a bitter fruit at all, but typically a quite tasty variety at the peak of ripeness, and within easy reach. Yet people will sit under that tree and plan for next year’s harvest and let those cherries rot on the vine. (more…)

DIGO Brands Our Mission

We do lot of things that ultimately add up to one thing: we help companies grow. We do that by building brands. And we do that with a myriad of different tools. Research. Strategic planning. Media planning. PR. Social media. Design. Direct response. All of that in addition to what people have now come to call “Traditional advertising,” i.e. television, print, and digital. All of it just comes down to communicating in a way that makes it easy for people to like your company. (more…)

Finding The Right Ideas

We are in the idea business. Actually, we’re in the business of executing ideas in service of very specific goals. But, to do so, we need to generate a large number of ideas. And, to do that really well, we spend a fair amount of time thinking about how to get to the greatest number of ideas and then how to separate the good — and even the great ideas — from the right ideas. (more…)

The Tale That Tells Itself

By Mark DiMassimo

A closet down the hall from my office is about half full of brooms. Whisk brooms, push brooms, straw brooms… even a few bronze and pewter miniatures.

I don’t ask for them, I don’t encourage them, but people keep on bringing. or sending them to me and they have been for years.

It started more than fifteen years ago when I wrote about leaving a senior position at a big, bureaucratic agency. “I bought a broom,” I wrote, “and showed up at a great agency I had read about in the press. I took my broom to the top guy there and I said, “I’ve realized I’d rather sweep the floors in a great place than rule a mediocre place.” (more…)

Reorganize for the Engagement Revolution

By Jeff Pundyk

We’ve heard a lot of discussion about how marketers are losing control of their medium and their message as digital channels and user-generated content compete for consumers’ attention.

And, indeed, more consumers fast-forward through commercials and are finding their video on the Internet; traditional media properties are losing ground to blogs and social networking sites as the primary source of information, and, of course, consumers are completely absorbed by their smart phones. (more…)

Rebooted and Unplugged

Joe Burby, an amateur songwriter and former actor and playwright who works in sales, is the winner of the Cats in the Cradle Reboot contest. The contest, sponsored by our sister site Offlining, challenged songwriters to update the Harry Chapin classic to reflect today’s always-online culture. Burby, who accompanied himself on acoustic guitar (unplugged, of course), is featured in an article covering the contest in the New York Post. (more…)