Even though it was only a few years ago, life in the year 1999 B.C. – Before Cell Phones – is difficult to imagine now. More than a platform to play ‘Bejeweled’, cell phones have become an essential tool for communicating in today’s modern world. With text messaging, e-mail and evenTwitter now used as vital modes of communication, life without a cell phone seems little more than a a Yakov Smirnoff “In Soviet Russia…” joke — or if you’re truly tech-obsessed, a total nightmare.
But even with the added convenience and ease that a cell phone brings, there are some definite downsides. Some experts believe excessive use can cause us to become more impatient, impulsive, forgetful and even more narcissistic, reports the New York Times. A recent poll conducted by the paper found that people think cell phones are intrusive and increase stress levels. To read more click here.
Mark DiMassimo, CEO and Chief Creative Officer of DIGO and Eric Yaverbaum, CEO of Ericho Communications, talk about their new movement, Offlining on ABC TV.
NEW YORK (WABC) — A new campaign to spend more face to face time is called “Offlining”. Eric Yaverbaum is a PR head, and Mark DiMassimo is a marketing executive. They frequently work together, but these days, they are the client. “We got together and said what’s bugging us about the world, and we said the off button. No one is selling the off button,” Yaverbaum said. In other words, everyone is yapping, texting and typing away. So, Eric and Mark are spending their own money to get people to turn off those devices, they call it Offlining. “We would like to accelerate a conversation of building offline time into life, that’s basically it,” said DiMassimo. To read more click here.
‘Tappening has got to be the best flipping anti-bottled water campaign ever created. Tappening was covered at the New York Times last year but I just learned about them today.’Tappening targets bottled water companies with a simple tactic (more…)
“The reality is that good agencies are a dime a dozen. But great agencies – the kind that transform the way we see, buy and experience things – are few and far between. The World-Changing Agencies described below deserve credit, because what they do each and every day moves the market and improves people’s lives for the better. Their passion and purpose, their goals and strategies, their mediums and messages, encourage each of us to step back and see the bigger picture.
World-Changing Agencies encourage people to think twice before they buy. Through their work, we can redefine ourselves:” (more…)
Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)