DIGO Brands Account People.
Account People. I’m not going to say that account people have the hardest job in the agency, but I will say that there is no harder job in the agency that being an account person.
You are responsible for all the work you do — and there is a lot of it — plus all the work everyone else does. You are accountable to your teammembers, to the agency and to the client too.
When you’re great, you can make the difference between absolute brand, business, creative and relationship victory. When you’re not, it all can come crashing down.
We all need to help our account people help us be great. Know that deadlines looming and uncertainty are a stressful cocktail. Share information. Have empathy for what your teammates are up against.
Love and respect your account person, like a smart actor or sports star loves her agent or manager. These people bleed for us and our work and they can make the difference between stardom and starving.