Eric Yaverbaum, CEO, Ericho PR

Eric Yaverbaum co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president for 21 years before their highly touted and successful merger in 2005. Yaverbaum now runs New York City agency hot shop Ericho Communications (www.erichopr.com). He brings 27 years of experience to the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology and professional services markets and building brands such as Sony, Progressive Insurance,TCBY, Mrs. Fields, Subway Sandwiches, IKEA Home Furnishings, Domino’s Pizza, H&M and American Express, among many others.

He also is a frequent talk show guest on national and regional television and radio programs, including CBS This Morning, The Today Show, CNN, Larry King Live and Fox and Friends. He can be seen weekly on the Fox Strategy Room where he is a regular on the panel. Yaverbaum wrote the best-selling book I’ll Get Back to You (McGraw Hill 1998). He is also the author of the first and second editions of Public Relations For Dummies (Wiley Books) which is required reading in marketing classes at 57 universities in the United States. His third book, Leadership Secrets of the World’s Most Successful CEOs (Dearborn) sold over one million copies and has been translated into 13 languages. His last book Everything Leadership (Adams) come out in May 2008 and is currently writing LIFE’S LITTLE COLLEGE ADMISSIONS INSIGHTS: Top Tips From The Most Acclaimed Guidance Counselors, to be published by Morgan James in Fall of 2009.
Eric was an active member of the highly selective Young President’s Organization for over a decade, where he was the Chapter Chairman in NYC. Eric’s widely acclaimed “Walk A Mile in My Shoes” campaign helped push increased spending on stem cell research through the house and led to his being named one of the heroes of public relations industry by industry bible, PR Week in 2005. His current agency partnered with long time business partner DIGO to create a “brand” for tap water called Tappening (www.tappening.com). The company was launched to provide education to the general public about the consumption of bottled water and the detrimental causes it brings to our environment. Good Morning America proclaimed their water bottles one of the hottest products for 2008. Yaverbaum also serves as President of CollegeClickTV.com and can be seen regularly on the nations airwaves weekly discussing best practices for the collegiate search process.

On Twitter: http://twitter.com/RealYaverbaum
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On YouTube: http://www.youtube.com/user/ErichoComm
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