Inspiring Action Brand of the Month: Bombas
Five years ago, Randy Heath and David Goldberg stumbled upon a quote that would change their lives forever.
“Socks are the number one most requested clothing item at homeless shelters.”
Not coats. Not gloves. Socks. The very same items that we subconsciously put on every single morning also happen to be a luxury to millions of people in need. Socks are what’s called a “wear through” item, which means that you cannot donate used pairs due to hygenic issues. This makes sock donations particularly difficult, putting them in high demand in homeless shelters across the country.
Surprised and upset by this heartbreaking insight, the two began to brainstorm. They wanted to help bring awareness to this under-publicized issue. They wanted to make a change. They wanted to inspire action.
So they did just that. They quit their jobs and launched Bombas, a sock company built from the ground up with an inspiring idea above commercial intent. To help the over 560,000 homeless people in the United States, Bombas would use the same buy-one-donate-one model made famous by TOMS Shoes and Warby Parker to help deliver to those in need.
But a brand is only as strong as the product and experience it delivers. If Heath and Goldberg were to succeed, they would need to design a product that was superior to whatever was already offered in the marketplace.
They spent over two years on research and development, studying the industry, experimenting with countless fabrics, and dissecting every pain point associated with socks.
The result was a perfectly engineered sock, with every minute detail designed with the consumer in mind — perfect for both athletic performance and leisure.
But the needs of the homeless and the needs of the Bombas consumer are very different. With that in mind, Heath and Goldberg reimagined the structure of their donation sock. The donation sock is engineered with reinforced seams for greater durability and a longer lifespan. It contains an anti-microbial treatment that prevents the growth of fungus and odors, and the socks are in darker tones to show less wear and tear. The refashioned sock is a testament to Heath and Goldberg’s commitment to fight homelessness with innovation and further solidifies Bombas’ reputation as a brand that’s driven by purpose rather than profit.
Stitched inside every Bombas sock is the brand’s mantra “Bee Better.” The name Bombas is derived from the Latin bombus, which means bumblebee. Bees are small, but together, they can make a huge impact. Bombas is no different, and the mantra serves as a constant reminder that we are all connected, and that even the smallest of actions can make a big difference.
Anxious and excited to share their product with the world, they went to market with the goal of donating 1,000,000 socks by 2024 – but it took just two years.
Word of their inspiring brand story spread like wildfire, and people flocked to be a part of it. It was human to the core, and consumers felt emotionally connected to the brand’s purpose and mission. It’s much more than just a pair of socks. It’s an experience that leaves you feeling impassioned, rewarded and inspired.
Today, Bombas has donated 2,287,666 socks to charity – a number that rises by the thousands with each passing day.
2,287,666 random acts of kindness. 2,287,666 inspiring actions.
That is why Bombas is our inspiring action brand of the month!