How does a digital direct brand reinvent itself for the direct 2.0 economy?
For Quicken Loans, it started with a big, inspiring idea:
Revolutionize and reinvent the mortgage process for today’s digital consumer.
But how does a mortgage-lending company offer something that no other mortgage-lending company has offered before?
For Quicken, it was simple. They don’t.
They don’t reinvent the product. Instead, they reinvent the experience from top to bottom, with an objective to stand up to the expectations of a Dollar Shave Club, Airbnb, Warby Parker world.
The competition was the backdrop. Mortgage-lending companies were old, slow, and boring.
To be for the digital consumer, the new experience needed to be futuristic, innovative, and direct. They needed to think like a tech company.
And they did. They assembled a team of over 450 engineers to build this new digital service.
After five years of research, testing and development, Quicken Loans was ready to lift the curtain on their revolutionary masterpiece – and what better way than an iconic spot during Super Bowl XLIX?
RocketMortgage was launched! The spot went viral. Direct 2.0 had reached the mortgage industry.
So how is it different?
With RocketMortgage, you can get a loan approved within minutes. The entire process is completely paperless, and the interface has the technology to verify your bank statements on the fly. No other service can offer such a streamlined and seamless user-experience. For RocketMortgage, it’s all about the customer.
Emotional Match. Creative Fatwood. Momentum Fire. Rocket Mortgage assembled all of the most important elements we look for in a blazing inspiring action brand.
And unlike its competitors, RocketMortgage delivers on its expectations. They’ve generated the optimum action, prioritizing the consumer and designing every detail of the service around their journey, successfully ridding the process of any gaps, logs or blocks.
They’ve put the power back into the consumers’ hands, leaving them feeling impassioned and inspiring them in a visceral way. They’ve managed to turn their inspiring idea into relationships, as Quicken Loans is now the leading online mortgage-lender in the United States.
That’s why RocketMortgage is our Inspiring Action Brand of the Week!