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Inspiring Action with Package Design

A few years ago, HelloFresh came to us to help strengthen its positioning in the U.S. market. Together, we designed and launched an iconic, award-winning rebrand that quickly transformed HelloFresh into the #1 leader of the meal kit delivery service category, surpassing both Blue Apron and Plated along the way.

Today, on Halloween, that branding has taken on a different meaning. HelloFresh home cookers from around the world are taking the brand experience we designed and reimagining it for the Holiday.

Using our zesty branded packaging as inspiration, consumers are ingeniously recycling the materials and crafting them into Halloween costumes. Here are just a few examples of how resourceful consumers are creatively adapting HelloFresh’s identity into their own:

 

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Kloie dressed in recycled #hellofresh 📦 kitchen Range 🤣 #hallowfresh @hellofresh

A post shared by Suhei_love13 (@suhei_love13) on

Recycling beautifully designed packages and turning them into boo-tiful Halloween costumes. That’s inspiring action.