Work

Helping families build an anti-addiction habit

Challenge
After guiding the Partnership through the creation and launch of their new identity, we faced a mental health crisis in America together. Our job was to get their proven family-based solutions used by many more families.

Desired Positive Behavior Change
From fearfully disconnected to confidently connected, as measured by dramatic growth in the use of the Partnership’s digital and human-to-human services.

Positive Behavior Change Idea
Ending Addiction Starts With Connection.