In 2016, Weight Watchers shifted their focus beyond the scale. It’s not just about losing weight, but about living a healthier lifestyle. We helped the brand launch their new SmartPoints plan, which is designed to do what calorie counting can’t do alone. SmartPoints helps people learn how to eat healthier, while they enjoy their life, and still lose weight.
Weight Watchers isn’t a diet. It’s a feeling. It’s Empowerment. It’s Control. And it’s a confidence you keep for the rest of your life. The hardest part? Getting started. In these promotional spots, we highlighted two very real insights: 1. Excuses are like so many bowling pins. 2. Every pound is a victory.