Need help growing
your brand?

Call Lee at 646.507.5804

or email lee@digobrands.com

Blog

See Like An Optimizer

The following post is an excerpt from Digital@Speed, authored by digital marketing guru Mark DiMassimo. Visit the official website here to download your free copy today.

Optimizers have a way of seeing.

If I can’t get this across to you, then nothing else in this book will get you all the way there. You have to be able to project things forward in your mind. Like a chess master, to think trough the next few moves. You have to develop a feel for how things might go. The truth is, we all have this radar. It’s just human instinct. But some of us have better access to it than others.

This has been scientifically proven. If a threat – say a rat or a coyote – enters your peripheral vision, your little hairs will stand on end before you even consciously know what’s going on. Something in you knew, and reacted.

We know. Even when we think we don’t. Even when we’re so invested in the idea that we don’t that we’d swear to it ten ways to Sunday. We know.

We need a way of getting it out. I write a journal. I meditate. I play devil’s advocate with my partners and ask them to do the same with me. I indulge in focused worry sessions, to make sure i’m not missing anything.

Project forward, and optimize.