By Mark DiMassimo Founder and Chief of DIGO.
You can take the elephants and the dinosaurs – I like the Cheetahs.
I’ve spent the better part of my career working closely with leaders of innovative, fast-growing midsized organizations. I’ve coined a term for these leaders and their companies – I call them “Cheetahs.”
It is a privilege to be able to work intimately with these visionaries. Every working day is like going to the school of my dreams. As a young man living in Paris in the 1920s, (more…)
Agencies should spend a lot of time coming up with ideas for clients.
It’s a simple thing, but the wall of information we all deal with can get in the way. That’s why, at DIGO, our most productive days tend to be Offlining Days.
What is Offlining? It’s a campaign we created in response to our growing attachment to devices, to encourage people to spend a little less time looking at screens and a little more time paying attention to the people in front of them.
This Friday, we’ll practice what we preach and take the entire agency offline from 10:30. Everyone in the office will put down (more…)
The Middle Market. We love it. Agencies seem to all dream the same dream. Do some great work for smaller clients and then win a bigger client, and perhaps another until you are huge enough to sell out, if you haven’t already. Just another scheme for using (more…)
Here at DIGO, we have a secret.
Some of us were working on interaction design before there was an Internet.
Some of us cut our teeth designing interactive programs — such as Ford’s first (more…)
Today, scores of former agencies are dropping the “agency” moniker. Where does DIGO stand? As usual, we’re going to give it to you straight.
If by “agency” you mean one of those traditional, hidebound, pretentious, print, radio and tv factories, with initials on the door, drawn from the names of dead white men, massive overhead, executive committees, public stock, analyst meetings, acquisition funds, full-time novelists with ten-year separation agreements, “integration” by acquisition, A-Team for pitches, B-team for clients, C-team for clients spending less than $100 million, trainees for you, bill by the hour and commissions too, “creative” timesheets, “well it’s your fault because you changed the brief,” If that’s what you mean by agency, then DIGO is definitely not an agency. (more…)
“The reality is that good agencies are a dime a dozen. But great agencies – the kind that transform the way we see, buy and experience things – are few and far between. The World-Changing Agencies described below deserve credit, because what they do each and every day moves the market and improves people’s lives for the better. Their passion and purpose, their goals and strategies, their mediums and messages, encourage each of us to step back and see the bigger picture.
World-Changing Agencies encourage people to think twice before they buy. Through their work, we can redefine ourselves:”