Which touch point of your brand does your customer encounter first? A name, a sound, a color? They’re all part of your brand identity. Good design is the brand made tangible: it’s bought, sold, eaten, worn, heard, held. DIGO offers all the disciplines required to launch, relaunch and strengthen brands, including naming, logo design, collateral design, 3-D and environmental design, service design, product and packaging design, and fully implementable, media-ready, corporate identity system design.
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
- Brand Invention
- Brand Launch
- Brand Relaunch
- Brand Positioning
- Insight-Driven Product & Service Innovation
- Social Media Audit
- Social Media Kick Start
- Competitive Strategy
- Integrated Marketing & Media Strategy
- Marketing & Business Strategy Alignment
- Metrics for Success
We’re back. Hit us with your calls, your emails, your tweets. Text us. IM us. Go ahead and Poke us.
Friday was a DIGO Brands Offlining Day. From 10 a.m. to 4 p.m., we took ourselves offline and brought everyone in our organization together to focus their full attention on discovering, inventing and developing ideas for our clients. (more…)
Today, scores of former agencies are dropping the “agency” moniker. Where does DIGO stand? As usual, we’re going to give it to you straight.
If by “agency” you mean one of those traditional, hidebound, pretentious, print, radio and tv factories, with initials on the door, drawn from the names of dead white men, massive overhead, executive committees, public stock, analyst meetings, acquisition funds, full-time novelists with ten-year separation agreements, “integration” by acquisition, A-Team for pitches, B-team for clients, C-team for clients spending less than $100 million, trainees for you, bill by the hour and commissions too, “creative” timesheets, “well it’s your fault because you changed the brief,” If that’s what you mean by agency, then DIGO is definitely not an agency. (more…)
We never owned one of these. While CEO Joseph Park was kind enough to offer us shares of Kozmo, now worthless, back then we said, “we’re still figuring out how to make our clients successful, and we don’t have time to figure out (more…)
Mark DiMassimo, seen on the left, discusses company brands and company performance on CNBC’s Power Lunch. To watch the clip click the picture above or click here.