1. 66.5 Million Facebook Interactions Occurred During the Oscars
1. Campaign Highlight: Leading up to The Walking Dead premiere, Toronto agency Leo Burnett set up eight foot tall “walker hands” in the middle of Union Station. Each day a decaying finger was knocked off counting down to the season premiere. Commuters could take pictures with the hands, tweet #TWDFeb10, and be entered to win one of the gross zombie fingers. They also had chained “walkers” attached to the countdown clock with giveaway tshirts ALMOST within arms reach. Read the full story here: Walking Dead’s Gruesome Countdown
2. Burger King’s Twitter account was hacked on Monday with the name and avatar replaced with McDonald’s. While the situation seems terrifying for any brand team/agency, the account also gained 5,000 new followers in 30 minutes and generated a ton of buzz: reactions to Burger King Twitter Hack. While not all mentions were positive about BK, there are some speculating that this could wind up helping Burger King more in the end. What do you think?
This year’s Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But mascots, once a staple of the advertising world, were almost completely absent from the night’s proceedings.
Do you get truly excited by the choices you have in front of you?
You deserve to see work that excites you, and a design team that brings you work so good, it’s hard to choose.
Judging from this year’s Super Bowl spots, the surface of advertising doesn’t change much. The old saw about Dogs and Babies still applies. When Doritos brings in crowd sourcing, it works best when there are men in dresses or greedy goats. When Coke tries to go social audience participation, it falls flat due to the lack or poor use of any of the above.
Or perhaps this was a post-war sort of Super Bowl. Optimistic. Resurgent.
Maybe it was a bit of both.
We saw the American car companies come back and identify themselves with other severely tested and ultimately triumphant swaths of American culture and myth. Chrysler went the furthest here, with a partnership with the USO and Oprah, and a highly emotional tribute to military heroes (the troops) that attacked the heart strings full force and gave no quarter. Trumping even that was Dodge RAM’s ode to the spirit of the American Farmer, with a resurrected Paul Harvey VO, reading the extraordinary classic piece of Americana, “For God Made A Farmer.” Oprah may be a Goddess, but she is merely an aspiring voiceover actor next to Paul Harvey.
1. 9 Brands That Thought Fast on Social Media During the Super Bowl