220 East 23rd Street | 2nd Floor New York, NY 10010 | 212-253-7500
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Growth Key: PERSONIFY.
Vitamin Water has a crush on Kelly—highly successful in connecting with the younger demo they wanted to attract.
Tags: entertainment, lifestyle, nonalcoholic beverages, vitamin water, water
Growth Key: PARTYING AS CREDENTIAL.
Repositioned the brand to appeal to the “advanced partying” set.
Tags: entertainment, Hard Rock, hospitality, travel
© DiMassimo-Goldstein. All Rights Reserved 2013
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