When you represent real news, the hard part is keeping up. Everyone is writing about The AliveCor Mobile Heart Monitor, because the recently FDA-approved mobile health marvel represents a revolution in healthcare. DIGO is the brand and business building partner for AliveCor, doing everything from branding and design, to marketing strategy, advertising to professionals and the public, public relations and social, while Proove does the media and optimizations. (more…)
According to The Huffington Post, hours of sitting motionless in front of computer screens are driving us all to truly motionless positions in satin-lined boxes. The long hours, the sleepless nights, the junk food, the stress, it all adds up in a big way. A permanent, and often premature way. (more…)
Nation’s top respiratory hospital launches the second “We Never Say Never” television ad.
National Jewish Health in Denver, Colorado, named by U.S. News & World Report as the #1 respiratory hospital in the U.S., has released “Camping”, the second television ad in the “We Never Say Never” campaign launched earlier this year. This (more…)
Growth Key: Shift from Symptoms to Aspirations. Chosen for Pfizer’s first-ever foray into buzz and digital, creating the most efficient campaign in the history of the brand.Life beyond the bathroom.
Growth Key: Earn a Role as the Nation’s Anti-Drug Abuse Leader. Mark DiMassimo has been on the board that directs all of PDFA (now ThePartnership@drugfree.org)’s anti-drug campaign for the past 15 years.
Growth Key: Activate emotion. Socialized the campaign building pride, participation and evangelism among self-directed cancer patients and influencers.
Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.
Growth Key: HEROISM.
Attracting younger blood donors to help the American Red Cross grow.