Marty Staff, our client at Joseph Abboud, told us about a call he’d received from Steven Jobs, the CEO of Apple. Marty’s company had their flagship store in a prime location in New York City, and Steve was looking for the perfect spot for the first New York City Apple Store. And here’s the first interesting thing: (more…)
Growth Key: REAL MEN NEED HELP.
Repositioned the brand to appeal to a younger target audience.