Foxnews.com’s Hollie McKay writes,
NBC’s new talent contest ‘Fashion Star’ is a hit with the retailers it plugs, but not so much with the viewing public.
The much-hyped Tuesday premiere drew just 4.6 million prime time viewers (its lead-in ‘The Biggest Loser’ drew 6.3 million viewers), but sales of the night’s winning fashions soared (more…)
By Mark DiMassimo Founder and Chief of DIGO.
You can take the elephants and the dinosaurs – I like the Cheetahs.
I’ve spent the better part of my career working closely with leaders of innovative, fast-growing midsized organizations. I’ve coined a term for these leaders and their companies – I call them “Cheetahs.”
It is a privilege to be able to work intimately with these visionaries. Every working day is like going to the school of my dreams. As a young man living in Paris in the 1920s, (more…)
A closet down the hall from my office is about half full of brooms. Whisk brooms, push brooms, straw brooms… even a few bronze and pewter miniatures.
I don’t ask for them, I don’t encourage them, but people keep on bringing. or sending them to me and they have been for years.
It started more than fifteen years ago when I wrote about leaving a senior position at a big, bureaucratic agency. “I bought a broom,” I wrote, “and showed up at a great agency I had read about in the press. I took my broom to the top guy there and I said, “I’ve realized I’d rather sweep the floors in a great place than rule a mediocre place.” (more…)
National Jewish Health in Denver, Colorado, named by U.S. News & World Report as the #1 respiratory hospital in the U.S., is launching a new campaign created by DIGO Brands in New York City.
‘We never say never’ captures the spirit behind the extraordinary commitment and expertise that National Jewish Health brings to the treatment of people with respiratory, cardiovascular, immune and related disorders” says Mark DiMassimo, DIGO CEO and Chief Creative Officer.
“‘We never say never’ is the reason so many things that were once impossible are now routine, and it’s the reason that the intractable, the untreatable, the incurable and the unmanageable are routinely turned around at this leading academic medical center.” (more…)
Royal Honeymoon Rumors Swirl. President Obama At Ground Zero. DIGO Marks 15 Years of helping visionary leaders grow brands and businesses. It’s a big week! We’ve gotten to see a lot of history up close in the past decade and a half. We had a front row seat for the pc goldrush, the first dot com boom and bust, the attacks of September 11, 2001, and the devastating fiscal aftermath, the electronification of the markets, the meltdown of 2008, the socialization and gamification of everything…
Through it all we joyfully hastened the extinction of dinosaur business models while championing the sometimes spectacular rise of new ones.In our first 15 years, we’ve relished the hard work of growing brands, campaigns and businesses. Even more so, we’ve loved building the relationships and credibility that continue to drive us relentlessly forward.People you will admire, will tell you how we committed to their success, then drove ourselves and everyone involved to do what it took to deliver what we promised, and more. People with whom we have been privileged to change the world, either a little or a lot. People who believe as we do, that there is no success without commitment.
So here’s to the next 15 years of Brand. Driven. Growth. Let the adventure continue!
One part social scientist, two parts creative marketer, DiMassimo is a writer, creative director, entrepreneur, experimenter-in-chief, CEO and founder of DIGO. (more…)
In this world of screens, one might be tempted to put on a blindfold from time to time… but that can lead to bad trips. Instead, DIGO has devised new technology for agency initiative OFFLINING. New OFFcovers give your Attention Deficit Disorder a rest, and given as gifts, they send a wry hint to your screen-compulsed loved one. Coming soon for sale to the Offlining.com site, you’re reading about them here first. OFFLINING was founded by Mark DiMassimo and Eric Yaverbaum in order to you gently nudge yourself occasionally away from the screen. To read more visit www.OffliningInc.com.
Amanda Ingram feels the force. It’s her smart phone beckoning with messages. The only way she can keep in touch with her friends is through Facebook, she explains.“I don’t think it’s affecting my marriage … yet … but there are times that I feel like I have to check my texts when someone sends one,” she wrote, you know, in an e-mail. With society falling further under the spell of iPads, BlackBerries and other digital devices, two New York guys have decided it’s time to put them down and back away a little, if only for your sweetheart on Valentine’s Day. Eric Yaverbaum and Mark DiMassimo, who have made a career of using digital devices, are urging people to go “Offlining,” pledging to release their grip on their phones and other digital devices for 10 dinners. To read more click here.
