“I will bet on passion over genius every time.”
In this very special episode of “The A-List”, host Tom Christmann chats with Ty Montague, the founder of co:collective, a growth and innovation accelerator that helps clients develop their business strategy and execute their brand story using the principles of Storydoing™. Over the course of 45 minutes, Tom and Ty relive their experience together at J. Walter Thompson, obsess over creative troublemakers, and ask the questions that really matter in life, like whether or not we are living in a computer simulation. Full episode and show notes below!
- [0:00 – 1:28] Intro
- [1:29 – 7:43] Ty’s background and the unique story of how he got into the industry
- [7:44 – 9:40] The importance of networking, passion, and motivation
- [9:41 – 13:50] Tom and Ty talk big agencies and their experience at JWT
- [13:51 – 17:22] Turning ideas into something real and working with others
- [17:23 – 21:30] Creative troublemakers and breaking barriers
- [21:31 – 26:30] How co:collective is different than an advertising agency
- [26:31 – 29:45] Millennials, creative opportunities, and making an impact in the world
- [29:46 – 32:30] The traditional agency model vs. internal creative teams
- [32:31 – 36:09] Amazon, Jeff Bezos, and innovation
- [36:23 – 42:50] The life and work of Howard Gossage and other recommended books for students
- [42:53 – 44:15] Are we living in a computer simulation?
- [44:30 – 45:10] Outro
To follow Ty Montague on Twitter, click here.
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