A few social media highlights to start your week... | DiMassimo Goldstein

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A few social media highlights to start your week…

1. Campaign Highlight: Herbal Essences “First Time”
P&G’s Herbal Essences line went through a makeover back in 2006 in an effort to reach a younger demographic. After a few years of declining sales, they are getting back to the basics by releasing 2 of their classic products back into the market. To support the launch they served as an official Grammys sponsor and premiered a new tv spot (starring their celebrity brand ambassador Nicole Scherzinger) last night that is a modern take on their classic “yes, yes, yes” airplane ad: New Ad and Original Ad

They are also engaging social activity by asking users to talk about their #firsttime using Herbal Essences and aggregating the content on their website. It will be interesting to see how the classic products perform this go around!

2. Twitter Now Charges $200,000 For Promoted Trends

3. How Grammy Nominees Stack Up on Social Media

4. More Than a Pitchman: Why Stars Are Getting Marketing Titles

5. American Express Lets You Buy Stuff on Twitter Using a Hashtag

6. Should This Doctor Have Slammed Her Patient on Facebook?

7. Facebook is Being Sued Over Like Button

8. Viral Content:
Justin Timberlake New Ad for Bud Light Platinum
Grammy GIFs Rock, Roll and Repeat