Marketing Daily’s Karlene Lukovitz writes,
When you have a name like Double Cross Vodka, April Fool’s Day is just too good an opportunity to pass up.
The ultra-premium vodka brand — distilled in Slovakia and launched (at least originally) specifically for the U.S. market in September 2008 — will kick off its first official consumer campaign on April 1, premised on helping people “double-cross the mundane and frustrating moments of life.” (more…)
How the relatively new phenomenon I’ve called “Cultural Whistle Blowing” is rocking giants and creating opportunities for virtuous midsized companies – Cheetahs – to take share!
Today we read two telling and purposely public resignation letters. The first is from a high level executive at Google, the second from a Managing Director of Goldman Sachs (more…)
New York Times columnist Stuart Elliot writes,
CONTESTANTS on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns. (more…)
Tim Tebow is currently the hottest property in the sports world, but he is fast becoming Hollywood’s hottest property as well. The New York Jet is signed to the sports division of leading Hollywood agency CAA, following an alleged battle between the top agencies, who all wanted a piece of Tebow.
But could all the Tinseltown-type attention jeopardize his game and wholesome Christian image? (more…)
Foxnews.com’s Hollie McKay writes,
NBC’s new talent contest ‘Fashion Star’ is a hit with the retailers it plugs, but not so much with the viewing public.
The much-hyped Tuesday premiere drew just 4.6 million prime time viewers (its lead-in ‘The Biggest Loser’ drew 6.3 million viewers), but sales of the night’s winning fashions soared (more…)
Why do some people almost always get better advertising?
In a word, it’s the BRIEF.
“Now hold on,” you may be thinking, “I’ve heard this before.” But stick with me, and I’ll share some hard-earned knowledge that changed my creative output and, yes, my life. Seriously. (more…)
Research in Motion (RIM) co-CEO’s are stepping down. RIM stock has gone nowhere since 2008. Today, RIM’s (RIMM) market cap is $7.74B. Apple’s (AAPL) market cap: $391.88B. Which means that Apple is 50 times more valuable than RIM! (more…)
Someone over at The Motley Fool knows a hell of a lot about how to create emails that cheer up the CFO. These are industrious testers, not lazy followers. In this era of short, sweet, vacuous little telegrams, only rigorous science could have led to these enormous letters. (more…)