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Digital Coffee

Laura Mueller

Laura Mueller, Jr. Digital Producer at DiMassimo Goldstein

Flash, HTML, CSS, JavaScript. These are just a few of the things that come up in my conversations every day. When I was hired as a Jr. Digital Producer, I had no idea that I had the ability in me to enable some crazy awesome developers to make magic.

With the extraordinary guidance of Cait DeAngelis, I learned, made mistakes, and re-learned. I quickly realized that this job was something you can only learn how to do by actually doing it. The nitty-gritty of it all- you just don’t learn that in ad school.

In my quest to absorb as much knowledge about the digital world as possible, I’ve enabled what I like to call “digital artists” who work with code to create some stellar products. Working closely with and watching these developers turn a layered PSD into a fully functioning website is beyond amazing.

Proudest moment: Sitting bleary-eyed in a coffee shop at 7am, navigating to the website we spent countless hours and sleepless nights on to see it in all it’s glory – LIVE and visible to 2.4 billion people around the globe.