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DiMassimo of DIGO Brands Newt Gingrich on FOX

Mark DiMassimo sat down with Neil Cavuto for a one-to-one conversation on the fatal flaws in the Gingrich “brand.” DiMassimo argued that Gingrich is a “Challenger but not a Champion,” that the perceived brand negatives of “disloyal, devious and deviant” would ultimately undo his candidacy. DiMassimo concluded, “Newt is a historian burdened by his own history.”

Read the transcript here.