“I do not understand what I do. For what I want to do I do not do, but what I hate I do.” Paul – Romans 7-15
People view marketing backwards — they think that it’s all about how companies sell products to people. It’s really about how people use our services, including our advertising, to inspire action in themselves. Without help, none of us does what we think we want to do.
IN THE FUTURE, PEOPLE WILL USE OUR CLIENTS’ SERVICES TO INSPIRE ACTION IN THEMSELVES.
ONLY WHAT WORKS WILL SELL, SURVIVE AND THRIVE..