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How much do you care about client success?

A hint: If you’re not sacrificing, you don’t care enough.

90% of what we do to help our clients succeed, you will never hear about. We do it because we care. We do it because we are obsessed with client success. We do it because it’s more fun and more inspiring to have successful friends.

There are things we do for which the client should get all the credit. They do. We have a few terrific clients for whom we do exceptional work, but whom we can’t talk about. We don’t.

Everything we do is a collaboration, and the success of the collaboration is the client’s success. A significant part of what we do, we do when the client is between jobs. There is no bill. There is no expectation of future gain. You’ll never hear a word about these services, unless you happen to be one of those clients.

I hear Nordstrom stories and Zappos stories and I think… if only people could hear our stories, they would be even more amazed… but discretion is one of the most important commitments we make to our clients.

Client success isn’t the same as “customer success.” It’s not just about being happy with our product. Client success is client success and fulfillment in career and life.

We are obsessed with client success.