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Work

Fall 2020

Sparking new memberships with WW’s superstar ambassador, Ciara

Challenge
WW wanted to quickly announce their newest member and the start of her journey before the end of their fall TV buy.

Goal
Announce Ciara as WW’s new global ambassador. The Grammy award-winning singer and songwriter joined after gaining 65 lbs. with her third baby.

Strategy
With a remote director and small crew, we quickly filmed a testimonial that captured Ciara’s enthusiasm for a holistic program and motivated others to join.