Fall 2020 | DiMassimo Goldstein

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Fall 2020

Sparking new memberships with WW’s superstar ambassador, Ciara

WW wanted to quickly announce their newest member and the start of her journey before the end of their fall TV buy.

Announce Ciara as WW’s new global ambassador. The Grammy award-winning singer and songwriter joined after gaining 65 lbs. with her third baby.

With a remote director and small crew, we quickly filmed a testimonial that captured Ciara’s enthusiasm for a holistic program and motivated others to join.