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Work

Campaign One

Traditional focus

Mediacom’s traditional focus on expensive regional offline tactics yielded flat results, and they were being outspent by competitors 250:1. Since 2012, we’ve helped them grow their presence digitally, reaching people where they want to be reached, when they are ready to make a decision. We’ve also reduced their cost per lead by 66% AND more than halved their cost per sale.

In the summer of 2016, Mediacom allocated TV spending into digital channels to drive both brand awareness and acquisition. We delivered with a brand response campaign that targeted Dish and DSL Internet owners, and spoke to the common mishaps and troubles they might experience. Put an end to the suffering and switch to Mediacom.