Reposition the brand as the go-to treatment navigation facilitator.
In addition to calling 1-855-DRUGFREE, Partnership for Drug-Free Kids added in new ways for parents to connect with the PDFK Helpline, such as live chat, text, email or use Facebook Messenger. They needed a new creative approach to promote and increase engagement with this important resource for families, and do so in a way that is hopeful and approachable.
Dealing with a child struggling with addiction can be an overwhelming and confusing time. We needed to let parents and family members know that they can lean on PDFK to feel a sense of ease and clarity when looking for help in navigating the treatment system.
With a customized strategy, we are able to showcase PDFK’s ability to inform, guide, and comfort families while providing them with the proper starting point on the road to recovery.