DIGO Brands Account People.
Account People. I’m not going to say that account people have the hardest job in the agency, but I will say that there is no harder job in the agency that being an account person.
You are responsible for all the work you do — and there is a lot of it — plus all the work everyone else does. You are accountable to your teammembers, to the agency and to the client too.
When you’re great, you can make the difference between absolute brand, business, creative and relationship victory. When you’re not, it all can come crashing down.
(more…)