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Tag : Airbnb

Inspiring Action Brands of the Year: 2018

Following last year’s list of behavior change marketers, we’re bringing you a new and updated list of 2018’s most inspiring action brands and people. If there are any brands you think deserve to be added to the list, tweet us here and let us know!

Bird

For using two wheels to reach a $1B valuation at record-breaking speed

Airbnb

For giving the displaced a place to stay

Domino’s

For making technology and innovation its secret sauce

Epic Games

For rewriting gaming history and launching a global craze

UNTUCKit

For being world-class professionals at keeping it casual

Patagonia

For changing the way brands approach a changing world

Cheddar

For striking a chord with cord-cutters

WeWork

For capturing the lion’s share of shared spaces

Spotify

For making sophisticated data science and personalization the soundtrack to success

Marvel

For busting out blockbusters at a record pace

Peloton

For peddling fitness enthusiasts into the future

Square

For reshaping the financial services industry

Hopper

For elevating the way consumers fly

Duolingo

For connecting the globe through language

Ring

For making home-security mobile

Coursera

For making consumers the masters of their own masters degree

The Wing

For shattering glass ceilings

Tough Mudder

For bringing a new definition to running a muck

Netflix

For providing cinematic experiences outside the cinema

Rent The Runway

For extending the red carpet into your closet

Cards Against Humanity

For revealing its cards as being much more than a card company

Slack

For making conversations conversational

BeyondMeat

For being the meat and potatoes of a meatless category

Turo

For paving the road for the peer-to-peer car sharing economy

The New York Times

For putting a modern spin on a timeless publication

Nuts.com

For showing that direct-to-consumer brands can be cooked up in the 1920s

Nike

For taking a stand on taking a knee

The Parkland Activists

For being the voice of a generation

Behavior Change Marketers of The Year: 2017

The year 2017 was the year of behavior change marketing. Here is our list of marketers who changed our behaviors for good, for bad, and maybe forever. If there are any brands you think deserve to be added to the list, tweet us here and let us know!

Amazon

For changing the way we read, shop and watch…

Casper

From almost never going to a mattress store to never going to a mattress store – all in one brilliant brand experience. 

Duolingo

For merging innovative technology with behavioral design to reinvent the way we learn languages.

Per unire tecnologia innovativa e design comportamentale per reinventare il modo in cui apprendiamo le lingue.

Para fusionar tecnología innovadora con diseño de comportamiento para reinventar la forma en que aprendemos idiomas.

Kakushintekina gijutsu to kōdō dezain o yūgō shite, gengo o manabu hōhō o kaikaku suru tame.

Google Translate

For making it easy for people who don’t even have time for Duolingo to do what we just did above.

Airbnb

For making travelers feel more at home, regardless of where they are.

23andMe

For taking the genome revolution to the people, allowing us to access our own DNA, find our DNA relatives, and empower us to lead healthier lives.

Nobel Prize Committee

For bringing the beneficent insights of behavioral economics into the international spotlight.

Ellevest

For closing the gender-investment gap by giving women the tools, place and voice to invest for themselves.

Bombas

For making the most personal of clothing decisions – what socks to buy – the most pro-social, by giving a pair of socks to a homeless person for every pair we buy.

Cards Against Humanity

For showing that a silly, politically incorrect game can take a serious political stance, and win big.

GoFundMe

For building a platform that makes humans helping humans more possible than ever.

Headspace

For showing that your guru can be an app. And, for introducing the life-changing effects of meditation to millions, ten minutes at a time.

Uber

First, for changing the way tens of millions of us get from here to there. Then, for exploiting their monopoly in greedy and insensitive ways and driving millions of us to Lyft and other options.

Facebook

From the Russian election hack to the #MeToo movement, Facebook has had an outsized effect on all aspects of our society, changing our behavior in good, bad… and still unclear ways.

McKesson 

For allegedly over-delivering hydrocodone, and perpetuating the opioid epidemic, which currently ends 144 American lives each day.

HelloFresh / SunBasket

For turning the average joe into an iron chef, all without going to the grocery store.

Tinder

For simplifying and streamlining the dating process with one swipe of a finger.

Venmo

For forever ending the headache of splitting a bill and making the act of going to an ATM a behavior of the past.

Resy / OpenTable

For removing human interaction from the reservation-making process.

Slack

For changing the way we manage our email inbox.

Spotify

For using complex algorithms to change the way we discover music.

Netflix

For changing the way television shows are produced and consumed.

Betterment

For making managing your wealth as easy as scrolling through your phone.

StitchFix

For making online shopping more personal.

Acorns

For showing us that there is no such thing as spare change.

Audible

For making listening the new reading.

MasterClass 

For turning our heroes into our teachers.

We’ve loved watching these brands change our behaviors, and change the world. We can’t wait to see what 2018 has in store!

Airbnb Wins with Empathy

When a brand inspires action in a way that demonstrates love, courage, and understanding like Airbnb did this past week – we celebrate them.

As part of their new campaign titled “We Accept”, the company recently announced that the Airbnb community will provide free housing to refugees and those recently barred from entering the US.

Airbnb believes in the inspiring idea that no matter who you are, where you’re from, who you love, or who you worship, you deserve to belong. They then sprung that idea into action in a meaningful and iconic way. It’s a powerful stance from a brand committed to helping people live better lives.

So on behalf of all of us at DiMassimo Goldstein, we’d like to thank Airbnb for putting humanity first and reminding people everywhere that empathy wins.

If you want to inspire action as well, you can donate here to assist those in need.